The Peugeot 308 is a series of premium vehicles offered globally as a three to five-door hatchback and as a five-door station wagon. It features a sleek, sporty, and ultra-modern exterior detailed with dynamic curves and body-hugging lines. Inside, it is built with the acclaimed Peugeot i-Cockpit guaranteed to provide a top-notch riding experience. In the Philippines, the Peugeot 308 is offered in the following variants: the Peugeot 308 1.6L Diesel Station Wagon GT Line, the Peugeot 1.6 Diesel Hatchback GT Line, the Peugeot 1.6L Diesel Station Wagon Allure, and the Peugeot 1.6L Petrol Hatchback Allure. It comes in Magnetic Blue, Dark Blue, Nera Black, and Bianca White.
Launch
The first generation Peugeot 308 was introduced in 2007 as a replacement for the Peugeot 307. Its station wagon concept version was presented in the same year at the Frankfurt Motor Show. A year after, its production version was revealed at the Geneva International Motor Show.
Due to its superb built and powerful engine, the Peugeot 308 HDi currently holds the record for the most fuel-efficient car that is still in production worldwide.
In May 2011, a revamped version of the Peugeot 308 was presented at the Geneva International Motor Show complete with a refreshed exterior and a micro-hybrid version.
The second-generation Peugeot 308 was launched on May 13, 2013. It was built with the PSA EMP2 platform and boasted a more contemporary exterior.
In the Philippines, the Peugeot 308 station wagon and the Peugeot 308 hatchback was made available in 2015 through the efforts of Eurobrands Distributor Inc.
Exterior
The Peugeot 308 measures 4,253mm to 4,585mm long, 1,804mm wide, and 1,447 to 1,471mm tall. It flaunts a contemporary exterior with notable highlights such as a pair of razor-sharp automatic headlamps with daytime running lights, follow me home lights, wide floating chrome grille, front fog lamps, body-colored power-side mirrors, body-colored door handles, a roof-mounted rear antenna, and a dynamic three-striped tail lights. Completing its premium look is a set of 16-inch to 18-inch alloy wheels.
Interior
The Peugeot offers a spacious cabin courtesy of its 2,620mm wheelbase. Notable interior highlights include the leather-wrapped steering wheel with audio controls, electric handbrake, powered-windows with anti-pinch function for safety, automatic dual-zone air conditioning system, Mistral leather or TEP/Alcantara seats depending on the variant, heated driver’s seat with massage function and electric lumbar adjustment, and manually adjustable passenger seats with lumbar support.
Technology & Safety Features
The Peugeot 308 is fitted with a 9.7-inch SMEG touchscreen with an Arkamys audio system. It comes with an audio jack, USB, and Bluetooth connectivity.
In terms of safety, the Peugeot 308 is equipped with six airbags, an electronic stability program, hill start assist, an anti-lock braking system, parking sensors, 3x3 seatbelts, manual child lock, and seat belt warning indicator.
Platform & Chassis
The Peugeot 308 utilized the PSA EMP2 platform. It is equipped with a Pseudo McPherson front suspension and an axle with a deformable cross member at the rear.
Engine & Drivetrain
All variants of the Peugeot 308 are powered by a 1.6-liter diesel engine mated with a six-speed automatic transmission. It is guaranteed to emit 120 to 150 horsepower with 240 to 300 Newton meters of torque.