Nissan’s colorful lineup is as vivid as its history. It was established by Masujiro Hashimoto under the name Kaishinsha Motor Car Works in July 1911. Three years later, it released its first automobile named DAT, an acronym of the name of their investors: Kenjiro Den, Rokuro Aoyama, and Meitaro Takeuchi. After a series of changing company names, merging with different companies to offer trucks and light cars and moving in different locations to manufacture its products and placing productions on hold due to World War I, Nissan Motor Co., Ltd. was born in 1934.
Nissan serviced the Imperial Japanese Army by crafting airplanes, trucks, and engines. Its legendary car, the Datsun, was widely in demand in South and Central America, and Asia. In 1950, the car builder known for its talented engineers creating vast innovations began expanding globally. Datsun models such as the Bluebird, Fairlady, 510, and 240Z were introduced and greatly patronized.
In 1980, Nissan effortlessly took over Europe and partnered with Alfa Romeo, an Italian car manufacturing company. The products were the Nissan Cherry and Alfa Romeo Arna. The joint venture was then dissolved as Nissan opted to produce alone. As demand grew wider, the company built manufacturing facilities in Brazil, India, China, and other parts of the world.
In 1969, Universal Motor Corporation distributed Nissan automobiles in the Philippines. Nissan Motor Corporation founded Pilipinas Nissan Inc. to manufacture and introduce exciting models such as the Stanza and Pulsar.
As of September 2019, the Japanese company known for its outstanding track record in the automobile industry reported a 21.8 percent growth locally. Its impressive lineup, which includes the Nissan Navarra, Nissan X-Trail, Nissan Juke, Nissan Terra, Nissan Sylphy, Nissan Almera, etc., is a testament of their dedication and commitment to providing the best quality cars packed with impressive technology and safety features. Avail its automobiles at more than 40 dealerships nationwide.