Geely Auto was established in June 1997, entering the automotive industry with the vision of manufacturing vehicles that are attainable for common people. Founded by Li Shufu, the company initially saw success in motorcycle and van production until it was finally granted government approval to manufacture automobiles in 1998. The company’s first assembly line was set up in Linhai, Zhejiang where the first generation vehicle, Haoqing, was created.
Geely is China’s first privately-owned auto manufacturer that is not associated with the country’s state government, which allows it to cater to the global market more freely and rapidly.
In 2003, Geely Auto started exporting vehicles and actively participated in international auto shows. The brand first debuted at the 61st Frankfurt Auto Show in September 2005. Soon after, the brand established a joint venture partnership with Manganese Bronze Holdings to produce the iconic London taxis which were released in Shanghai. In 2010, the company was able to make ties with the European brand, Volvo, which lead to one success after another.
Along with its pursuit of global expansion, Geely ventured into the Philippines in 2011 as its first Asian destination. Geely automobiles steadily crafted its way into the highly competitive Philippine auto industry. Unfortunately, the company had to close the shop halfway through the decade.
Re-entering into the country, Geely Philippines is currently under exclusive distributor, Sojitz G Auto Philippines (SGAP). It is the newest subsidiary of the Sojitz Corporation, which has been a staple in the country’s automotive industry since the 1960s. The corporation also owns local and foreign distributorships for Fuso Trucks.
Geely Philippines is based in Quezon City where its first dealership in the country stands. Currently, the brand offers the Geely Coolray as its pioneer automotive product in the Philippines.
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Official website: https://geelyph.com/