PGA Cars leads the charge to electrification in the Philippines

Updated May 30, 2022

Same topic: Automotive Industry Updates

The company is investing in the necessary ecosystem for its EVs.   

Now that the Electric Vehicle Industry Development ACT (EVIDA) has formally become law, the Philippines is expected to have a roadmap for electric mobility. But while the details have yet to be finalized, PGA Cars is already spearheading the local auto industry’s march towards EVs.

PGA Cars is positioning itself as a leading force where the country's EV roadmap is concerned  

The local distributor of Porsche and Audi vehicles in the Philippines recently launched the FutureNow program, to help bring about the necessary ecosystem for supporting EV use in the country. Part of this is coming up with charging solutions for both residential and commercial needs, with public charging stations planned in partnership with mall owners, property developers, and fuel stations.

PGA Cars says that FutureNow is powered by an initial investment of over Php 300 million, which will be used to build facilities to address the unique requirements of EVs. Funds have also been earmarked for compatible equipment, tools, software, and specialized training of dedicated personnel. 

Headlining the program’s lineup of battery electric vehicles (BEVs) are the Porsche Taycan, Audi e-tron SUV, and Audi e-tron GT, offering zero-emissions mobility and technology to help PGA Cars stake its claim in the luxury car segment. 

Porsche's Taycan is the German automaker's first series production electric vehicle

The Porsche Taycan was introduced to the local market in 2020 and has experienced a consistent rise in demand since then, encouraging PGA Cars to bring the e-tron SUV, e-tron GT, and RS e-tron GT from Audi, all launched in February 2022. All models can be charged using either a household or industrial outlet. 

Available alternating current (AC) charging units can be installed in residential areas so that owners can charge their EVs overnight, while a high-powered direct current (DC) charger – the first of its kind in the country – is also in use at the PGA Cars EDSA Greenhills showroom, where Porsche and Audi owners can top up their EVs free of charge.   

Owners of both Porsche and Audi EVs can avail of fast charging for free at designated dealerships

More than selling vehicles, PGA Cars is also adopting carbon-neutral processes for its operations. One of these is a natural or man-made reservoir called a micro carbon sink, used to accumulate carbon emissions from the atmosphere. For the carbon sink program’s first phase, the company planted full-grown trees around its main showroom and service facilities, serving to improve aesthetics and help curb pollution.  

Both Porsche and Audi, under the Volkswagen Group, already have plans underway to reinforce their respective commitments towards sustainable mobility worldwide. PGA Cars is giving the Philippines a peek at these brands’ EV initiatives, which will hopefully open up more opportunities for electrification in our market.  

Take charge with the latest mobility developments at Philkotse.com.

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Joseph Paolo Estabillo

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Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being Philkotse.com’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.

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