Peugeot Philippines announced that three of its dealerships – Peugeot Manila Bay, Peugeot Pasig, and Peugeot Bulacan, now feature the brand’s new global design.
Peugeot is redesigning its dealerships
While the color motif has been retained, the dealerships now display the brand’s new logo on the left side. The brand’s name in a font is integrated into the middle, with the dealership locator in font placed on the right side.
The new logo is also starting to be embedded in new Peugeot models, one of which is the facelifted Peugeot 2008 unveiled earlier this year. The refreshed subcompact crossover arrives with a bolder design while keeping the Lion brand signatures such as the three vertical light claws for the daytime running lights (DRLs).
Inside the revamped showrooms, Peugeot incorporated a minimalist layout, with a comfortable central space to allow the cars on display to be the main attraction. Currently, cars in the local lineup consist of crossovers including the 2008, 3008, and 5008, and an MPV in the form of the Traveller.
The fresh dealership design features the brand's new logo
In the future, the all-electric Peugeot e-2008 could also be displayed following its preview at the 2023 Manila International Auto Show (MIAS).
“As we expand our network across the country, it is vital that our customers see how each dealership reflects our new brand identity, which links our strong heritage and our vision for the future,” said Peugeot Philippines Brand Head Maricar Parco.
“Everything we do, every experience we offer, epitomizes the power of allure. It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life,” added Parco.
The company is reaching out to more customers by opening more outlets this year
Peugeot Philippines plans to establish a 14-strong dealer network this year by opening more outlets in BGC, Iloilo, and Cagayan de Oro outlets. The company is looking to continue the strong sales performance last year, which saw a 285 percent growth.
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