Peugeot, GAC PH distributor appoints three new executives

Updated Mar 13, 2023 | Same topic: Automotive Industry Updates

Astara Philippines is looking to continue its strong performance from 2022.

Astara Philippines, the official distributor of Peugeot and GAC Motor vehicles in the country, is making huge changes in its executive department with the appointment of three individuals, namely Franz Decloedt, Michael John del Pillar, and Ryan Bermudez.

Astara Philippines Marketing Director Franz Decloedt

Franz Decloedt

Franz Decloedt is appointed as Astara Philippines’ new Marketing Director. With more than 20 years of marketing leadership experience, he is responsible for driving strategic marketing direction and brand-building efforts for both the company’s auto brands.

Meanwhile, Michael John “MJ” del Pillar is appointed as the new Sales Director for Peugeot Philippines. He takes office with a 25-year experience in sales and marketing gained from his previous roles with several automotive companies.

Peugeot Philippines Sales Director MJ Del Pillar

MJ del Pillar

Last but not least, GAC Motor Philippines has a new Sales Director with Ryan Bermudez. He is said to be in charge of directing all sales planning and strategies for the growth of the Chinese automaker in the country.

“I am thrilled to welcome Franz, MJ, and Ryan to Astara Philippines as we advance our growth plans in the market,” said Astara Philippines Managing Director Raoul Picello.

“Being seasoned leaders with proven track records in their respective fields, they each bring valuable experience that will help accelerate our momentum for Peugeot and GAC Motor through impactful marketing and sales campaigns,” added Picello.

GAC Motor Philippines Sales Director Ryan Bermudez

Ryan Bermudez

Astara Philippines is looking to continue the momentum this year for Peugeot following a successful 2022 that saw a 285-percent year-over-year growth in retail sales. The French automaker is offering the 2008, 3008, and 5008 crossover, as well as the Traveller MPV.

GAC Motor aims to improve the sales of its lineup under Astara Philippines including the newest additions with the Empow sedan and all-new GS8. Apart from the model lineup, the company is also targeting to open nine dealerships this 2023, allowing the brand to reach more customers nationwide.

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Know more about Peugeot


Peugeot is one of the biggest French carmakers in Europe since 1820. It is under Groupe PSA who also manages other car brands such as Opel, Citroen, Vauxhall, and DS. As of 2022, Peugeot Philippines is now under the management of Astara, one of the largest automotive distributors in Europe and Latin America.

Locally, the Peugeot lineup consists of the 5008 seven-seater crossover, the five-seater 3008 compact crossover, and the seven-seater Traveler minivan. The most affordable model is the 3008, specifically its 3008 Active THP 1.6 AT variant that's priced at Php 1,890,000. 

At Philkotse, we provide the most updated Peugeot Philippines Price list for 2023. We update this on regularly, and we can also provide estimates on car financing. Beyond that, we also list the hottest car promos ranging from cash discounts, downpayment promos, and the lowest monthly amortization promos.

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


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