Hyundai Motor Company showed off its strategic roadmap for the near future. This was done through the brand’s “2022 CEO Investor Day” virtual forum. Interestingly, the Korean carmaker is aiming to achieve around two million global electric vehicles by 2030, and secure around seven percent of the global market share at the same time period.
Here's what Hyundai will do to achieve its 2030 target
To get to this level, Hyundai will have to optimize its manufacturing capacity on a global scale. It also needs to strengthen its battery electric (BEV) Hyundai model lineup, and it must take a step up to become more competitive in terms of its proprietary software.
On the financial side of things, Hyundai is also looking to pour around 95.5 trillion Won into future businesses come 2030, which is around four trillion in Philippine pesos. The said investment will also include 19.4 trillion Won (about Php 825 billion) for electrification, and KRW 12 trillion (Php 513 billion) for the brand to improve its software capabilities.
As for the BEV models themselves, Hyundai plans to unveil 17 new vehicles by 2030. In breaking this down further, this lineup will consist of Hyundai models and six luxury models under Genesis.
These will consist of three new sedans, six SUVs, one light commercial vehicle, and another one that has been described as a “new type model.” We aren’t sure what that last one means exactly, but we reckon that it's going to be interesting.
Also, the new Ioniq 6 will be introduced this year. This will then be followed by the Ioniq 7 sometime in 2024.
For Genesis, two sedans and four SUVs will be added to its lineup. It was also revealed that by 2025, all of the models under this marque will be electrified.
Supporting these upcoming electric models from Hyundai is a new Integrated Modular Architecture (IMA). It is yet to be unveiled, but the marque promises that it will be an improvement over the current electric global modular platform.
The upcoming Ioniq 6 will be based on this: The Prophecy concept
In the future, the IMA will be used by all models in all vehicle classes. It will make use of standardized battery packs, which will be more energy dense compared to Hyundai's current EV platform.
On the software side, Hyundai’s Highway Driving Pilot level 3 autonomous driving system will also be introduced. It will be made available to the upcoming Genesis G90 which will be released later this year. The company also plans to distribute software updates through an over-the-air system by the end of 2022.
Are you excited about what’s to come for Hyundai? Are you hoping that these will eventually reach the local market?
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