The official distributor of Geely products in the Philippines, Sojitz G Auto (SGAP), announces the appointment of Reggie See as its Vice President for Vehicle Sales and Flagship Dealerships effective June 1, 2023.
Reggie See
In this role, See will help rev up SGAP’s growth strategy by further strengthening its position in the local automotive market. Currently, Geely PH says that it places an emphasis on cutting-edge technologies, superior performance, and reliability.
Mr. See is also tasked with cultivating strategic partnerships, capturing new business opportunities, and expanding Geely’s market share. He will also play a role in ensuring that the brand’s customer-centric sales strategies align with SGAP’s vision.
He is a veteran of the local car industry particularly in automotive distributorship and dealership management. Geely’s newest VP has also previously held various leadership posts at Automobile Central Enterprise, Inc. (2019 to 2021), the local Volkswagen distributor under the Ayala Group. Mr. See was likewise a Branch Management Committee Representative for Honda Cars Makati, Inc. from 2009 to 2013.
SGAP further added that its new Vice President has expertise in business start-up and development, marketing, network expansion, and dealer operations.
A peek inside one of Geely's newest in-mall dealerships
SGAP President and CEO Yugo Kiyofuji said that the company delightfully welcomes Reggie See. Kiyofuji further added that See’s “leadership skills, extensive industry knowledge, and proven ability to drive business growth make him the perfect fit for our organization. We are confident that his contributions will further strengthen our position as the distributor of the Geely brand in the Philippines.”
SGAP says that See’s entry into its corporate structure comes at an exciting time in the Philippine market. Back in March of this year, Geely PH opened its 36th dealership in La Union. It also established a new in-mall store in Ayala Malls, Pasig City. It was also back at the start of 2023 when the brand received its new all-white logo.
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