Nissan Philippines’ ‘Dare the Impossible’ is an ongoing campaign that aims to bring a bolder and more daring impression to the Japanese car brand. Moving forward, Nissan wants to partner with someone who shares the same bold principles.
With that in mind, Nissan introduced Matteo Guidicelli as its new ambassador at its annual Dealer of the Year Awards on November 6. Matteo Guidicelli gave a special performance during the car brand’s first-ever virtual award show.
Matteo Guidicelli with Nissan in the Philippines President and Managing Director Atsushi Najima
Just like Nissan’s ‘Dare the Impossible’ campaign, Guidicelli lives with passion and excitement in every phase of his life. He has shown his talents in various fields, as a racer, actor, singer, host, and restaurateur. At the age of 11, Guidicelli even started doing kart racing which helped him bag ‘Karter of the Year’ three times.
In 2019, he took his daring personality to the next level when he joined the Philippine Army and earned the rank of second lieutenant. This daring phase of the Matteo Guidicelli inspired many young Filipinos that anything can be achieved with resilience and determination.
>>> Related: Former Nissan PH president now leads Ayala Group’s automotive business
Matteo Guidicelli with the Nissan LEAF full battery electric vehicle
Nissan and Matteo Guidicelli indeed complement each other when it comes to how they want to move forward in life. The new Nissan ambassador Matteo Guidicelli shared that Nissan’s attitude is something he can relate to and live by.
“With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and fully aligned to how we manage marketing, sales, consumer touchpoints, dealer network, after-sales and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region,” said Atsushi Najima, president and managing director for Nissan in the Philippines.
Here at Philkotse.com, we value your interest in the automotive industry. Visit our website to find out more.