Chery Auto Philippines has broken ground for an upcoming dealership in Isabela. The said facility is located in Cordon, and it aims to boost the brand’s presence in the province.
ATTS and Chery Auto PH executives at the Chery Cordon groundbreaking ceremony
With a size of 1,100 square meters, this new outlet in the town of Cordon will feature a spacious showroom that can fit a total of six cars simultaneously. It will likewise be equipped with a total of six work bays for vehicle maintenance and other services. The Chery Cordon dealership is conveniently located along Maharlika Highway, Cordon, Isabela.
The upcoming Chery Auto Cordon dealership will be operated and managed in partnership with Auto Ten Trade & Services (ATTS). The said entity is a subsidiary of the NCF Prime Industrial Sales Corporation, and it is an industry veteran that has continued to operate several commercial vehicle dealerships since 2016.
Of note, Cordon is one of the gateway municipalities of Isabela as it is the first town one will travel through for those coming southwards from Nueva Vizcaya. It is also in close proximity to Santiago City - one of the larger cities within the province of Isabela.
Present in the groundbreaking ceremony for Chery Cordon are Chery Auto PH Managing Director Froilan Dytianquin, Chery PH Dealer Development Department (DDD) Vice President Dante Calma, DDD Deputy Director Joel Villarin, Chery Cordon Dealer Principal Neil Carlo Federizo, Brand Head Catherine Enriquez, Architect Ericson Erang, and Engineer Gil Erang.
Once operational, the new dealership will expand the brand's presence in Isabela.
“Expect more Chery dealerships to rise this year as we reinforce further our dealer network to make Chery more accessible to more Filipino car buyers nationwide,” said Dytianquin during the event.
“Our rapid expansions plans align perfectly with the timing as Chery Auto Philippines is gearing up to introduce more exciting vehicle offerings this year,” Dytianquin added.
Of note, the brand is gearing up to launch new electric vehicles (EVs). This was revealed last year, and it includes the likes of the Chery eQ7 EV crossover, and the Chery eQ1 EV city car, among others.
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