At this year’s People of the Year Awards, Volvo Philippines handed the Volvo Ironmark Award to Small Laude.
Volvo Ironmark Award
The Volvo Ironmark Award is given to spectacular women such as Small Laude. An alchemy symbol for iron, the Ironmark symbolizes the strength and quality of Swedish steel, which are said to be the same values epitomized by the award recipient.
Laude is a successful entrepreneur who also runs a YouTube channel, which currently has 1.84 million subscribers as of this writing. The accolade recognizes her “meteoric rise to internet fame,” providing entertainment and positive vibes to her viewers.
The Volvo Ironmark awardee even posted a vlog about the People of the Year Awards where she took her viewers behind the scenes. It was held at the Hilton Hotel, with the attendees conforming to the Filipiniana theme.
Within the vlog, Laude was poking fun at the Volvo Philippines, saying that she should’ve received a car along with the award. If her wish would be granted, the automaker can choose from four PH-available models, namely the XC40, XC60, XC90, and the S90 full-size luxury sedan.
Volvo S90
Not only does Laude use her platform to provide laughter but also contributes to society. She is conducting outreach programs, making her a deserving awardee of the prestigious accolade.
Since 2012, the award has been given to individuals who make a difference in their industry and society. It reflects the awardees’ significant efforts to make the world more vibrant, meaningful, and strong.
“Volvo Cars has been a brand for people who care about our world and the people around us. Our mission is to make life easier, better, and safer for everyone,” said Volvo Philippines Managing Director Christopher Lee Yu.
“We believe these core qualities are mirrored by Small Laude’s effervescent personality, generous heart, and genuine care for her family, friends, and followers,” added Yu.
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