Peugeot Philippines, under the management of Astara Philippines, successfully held a business meeting that highlighted its strategic initiatives for 2024, which was attended by the company’s top executives and dealer principals.
Peugeot PH and Astara PH executives
For 2024, the brand plans to improve its sales, marketing, and after sales program. To do just that, it was shared that it will be employing payment schemes that will make acquiring a Peugeot easier. This will be paired with more test drive events as well as lifestyle marketing activities.
Also emphasized during the event is Peugot’s “Allure” ethos. Spearheading this tech-forward vision are the brand’s SUV trio: the Peugeot 2008 subcompact crossover, 3008 compact crossover, and 5008 seven-seater mid-size crossover.
Peugeot 3008
According to the brand, those three models are pivotal for its success in 2024. All three bear attractive designs and are brimming with advanced safety features like blind-spot detection, and lane-keep assist, among others.
All three models likewise hit a wide variety of niches in the local crossover market. The 2008 being the smallest, is touted as a great urban-centered daily driver. The 3008 meanwhile, has the right size to become a sweet spot between its smaller and larger siblings. Last but not least is the 5008, which is great as a family-friendly road trip chariot.
For those curious, the Peugeot 2008 starts at Php 1,750,000, while the Peugeot 3008’s retail price ranges from Php 2,255,000 to Php 2,275,000 between its two variants. The Peugeot 5008 meanwhile, is priced at Php 2,435,000.
Peugeot 5008
As per Astara Philippines Managing Director Raoul Picello, a lot of things for Peugeot will change for the better this year.
“As Peugeot Philippines embarks on a transformative journey in 2024, supported by our strategic partnerships, we are committed to ensure both growth and triumph across the world. Together, Astara and Peugeot envision changed lives this year, working together to transform the future of mobility across the nation,” Picello said.
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