Peugeot Philippines has been showing significant efforts in building its name in the local market since new distributor Astara was appointed this year. The latest from the French marque is that it's bolstering its presence in Alabang with a new showroom in the works.
All set for a new Peugeot showroom in Alabang
To formally kick off the construction of the showroom, the company recently held a groundbreaking ceremony with its dealer partner, Automotive Icon, Inc. (AII). Present in the ceremony were key officials from the two said parties including Peugeot Philippines Brand Head Maricar Parco and AII President Dexter Co.
“We are very excited for the brand-new Peugeot Alabang showroom as it will enable us to deliver yet again the outstanding service that customers have come to expect from us at Automotive Icon. We are committed to provide a truly world-class experience that our discerning customers deserve from Peugeot,” said Co.
Located inside Westgate Center in Alabang, the new showroom will be the first in the country with the brand’s global dealership design. It will exude the same universal image and ambiance that is reflective of Peugeot’s new brand, which was marked by the launching of a new yet familiar logo last year.
Peugeot PH's entry-level model, the 2008
Upon completion, customers within the area will get to know more about the French-engineered models of the brand. The local lineup is predominantly formed by crossovers, namely 2008, 3008, and 5008. It is also joined by the Traveller MPV, an ideal choice for Filipino families who want to move in ‘class and comfort.’
“This groundbreaking is a step in our dealer network footprint as it helps to fulfill our promise to bring the Peugeot brand closer to customers through more dealerships across the nation. The soon-to-rise Peugeot Alabang showroom will be designed with the customer in mind,” said Parco.
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