McDonald's x Toyota Supra collab is a car guy's Happy Meal

Updated Mar 30, 2021

Same topic: Automotive Industry Updates

Are you drooling over the diecast GR Supra or the meal? 

In 2019, Toyota’s Gazoo Racing Development division, together with engineers from BMW, unveiled the fifth generation J29 Toyota Supra. It’s the spiritual successor to the now legendary A80, or more famously known as the “Mark IV” Supra and understandably people were stoked.

Another Toyota collab, this time with McDonald’s

This time, Toyota Gazoo Racing is set to work together with the world-famous fast-food chain, McDonald’s, as well as Takara Tomy, the owner of the famous Tomica line of diecast car toys.

The Teaser video on the official Toyota Gazoo Racing Youtube channel

For each Happy Set, which is Japan’s equivalent of a Happy Meal, you get a high-quality Tomica Toyota GR Supra toy.

This exciting new promotional three-way collaboration between Toyota Gazoo Racing, Takara Tomy’s Tomica, and McDonald’s is set to begin on May 1, 2020 for all McDonald’s stores located in the Kyushu Prefecture, and some select stores in Yamaguchi Prefecture.

Do note though that the red Tomica GR Supra toy will definitely become a super rare collector’s item because only a limited quantity were made, and the said event will end as soon as supplies for the said Tomica model runs out.

We want it

Also, the sales period for each toy will be different for each McDonald’s branch in Kyushu and Yamaguchi.

For those of you who are wanting to get this cool collector’s item though, sadly, we’ll just have to wait for Toyota Philippines, as well as McDonald’s Philippines, to bring this exciting promotional campaign here.

>>> Related: Toyota Supra 2020: Sports car contender for Car of the Year

Takara Tomy’s history of Collaborations

Tomica, as well as its controlling company, Takara Tomy, has a notable history of collaborating with popular brands and thus distributing ultra-rare collectors’ items.

One such example is the collaboration between Tomica and Caltex in 2019 where they gave a limited edition Caltex tanker and station set with a minimum $60 spending.

This must be a very rare item now

In 2014, Takara Tomy collaborated with Apita and Piago, and they managed to produce the “flag series,” which of course included a Toyota 2000GT diecast model, clad in the Philippine flag.

Do you think McDonald’s and Toyota Motor Philippines should bring this Happy Meal promo here? We know we do.

For more automotive industry news, keep reading here on Philkotse.com.

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Cesar G.B. Miguel

Author

Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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