Earlier this year, Korean automaker Kia went through a rebranding campaign, signifying its bolder and more daring approach moving forward. It rolled out a new wordmark that now connects all three of Kia’s letters, as well as an updated slogan, “Movement that Inspires.”
Reworked Kia Alabang
Fast forward to today, Kia Philippines announced that it has started adopting the “Movement that Inspires” brand philosophy through its dealership in Alabang. The revamped Kia Alabang is built with a new design that showcases the brand’s new corporate logo so visitors will instantly get a feel of the renewed identity.
A minimalist approach is integrated into the dedicated customer area of the dealership, with wooden interiors to exude a warm and cozy ambiance. Meanwhile, the car showroom offers a different dealership experience as a modern and futuristic vibe is established to feature Kia’s model lineup with flair.
It adopts the new brand philosophy
These models include the Forte, Grand Carnival, Picanto, Rio, Seltos, Soluto, Sportage, Stinger, and Stonic. The Korean automaker is offering the K2500 commercial vehicle (CV) for those who are looking to grow their small to medium enterprises. Moreover, the all-new Kia Sorento is now available for viewing in the said dealership.
“Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years,” said Kia Philippines President Manny Aligada.
A bolder and more daring concept
Interested individuals may visit the renovated Kia Alabang dealership situated along Alabang-Zapote Road, corner Acacia Avenue, Madrigal Business Park, Muntinlupa City.
“In addition, our goal is to constantly provide memorable customer experience as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” added Aligada.
Know more of the latest car updates here at Philkotse.com.