What’s the meaning behind Kia’s new logo and slogan?

Kia goes for a total rebrand.

Kia has been making moves lately to help its brand come with a bolder and more daring approach. To do just that, the Korean carmaker unveiled its new logo and revamped its global brand slogan. These two changes are said to be the way Kia declares its future transformation.

Kia new logo

The new logo spells the brand’s name in an unbroken manner. According to Kia, the new logo conveys its commitment to bringing moments of inspiration. Kia also hopes that the new and more ambitious logo will embody the brand’s desire to provide more innovative features to customers.

On the other hand, the new brand slogan was first seen from the patent office in Korea, the Korea Intellectual Property Rights Information Service (KIPRIS) last December 2020. As such, Kia will be moving forward with the slogan “Movement that inspires” and will replace its “The Power to Surprise” slogan.

Kia rebrand unveiling

What do you think about Kia's rebranding?

Both the new logo and slogan were unveiled during a record-breaking pyrotechnic display in Incheon, Korea. The event showcases 303 pyrodrones that were synchronized to display the brand’s future transformation in a dazzling display.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes.”

2022 Kia Sorento front shot

The all-new Kia Sorento now available in the Philippines

Kia Philippines launched the car brand’s new logo with an intention of leading a transformation through thoughtful design, and the elevation of the in-car experience. The car brand is also determined to provide local car buyers with what they need so they can “drive full speed towards what inspires them.”

“Our brand’s purpose is to create spaces that will inspire consumers through our product design. To create more time for consumers so they can focus on what inspires them, and what they aspire for. To create innovative experiences that can influence people and today’s culture,” said Kia PH president Manny Aligada.

To celebrate the car brand’s new image, Kia PH introduced the all-new Sorento that’s available locally with a starting price of Php 2,398,000. Aside from the Sorento, Kia PH is also offering the Stonic Style Edition that’s priced at Php 895,000.

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Know more about Kia

Kia

Here is the complete price list for Kia Philippines for 2023. Of note, Kia currently has eleven different models. It has three sedans namely the Soluto, Forte, and Stinger. It also has one hatchback model, the Picanto. For crossovers, it currently has the Sorento, Sportage, Stonic, EV6 and Seltos. It also has the Carnival as its entry into the minivan segment, as well as the K2500 as its light commercial vehicle model.

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Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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