New Kia logo to come with an updated slogan?

Updated Jan 04, 2021 | Same topic: Automotive Industry Updates

The Korean marque will go on a brand relaunch.

Last year, the new Kia logo was seen on the Korea Intellectual Property Rights Information Service (KIPRIS) website, Korea’s patent office. Kia later confirmed that it will update its logo as part of its Plan S (S meaning Shift) which is said to provide a new and bolder impression to its brand.

Now, it seems like Kia will roll out its new logo with a new slogan as well that states, “Movement that Inspires.” The new slogan has already been filed by Kia in early December last year with KIPRIS. Once the new slogan is official, it will replace the brand’s longtime slogan that goes, “The Power to Surprise.”

Kia New Logo and Slogan

The new slogan alongside the new logo

>>> Related: 2021 Kia Sorento gets five-star safety ratings from ANCAP, Euro NCAP

The new Kia logo is expected to be embedded on the Korean marque’s mild hybrid and electric vehicles. Kia will reportedly release a total of 11 electric vehicles (EVs) by 2025 backed by a $25 billion investment (around Php 1.23 trillion). The Plan S is expected to generate at least 20 percent of worldwide sales by 2025.

Both the new logo and slogan will help the Kia’s campaign of providing “more dynamic, stylish and in inventive” products. The new Kia logo is expected to drop this month on the new Cadenza executive sedan, while the exact arrival of the new slogan is yet to be known. However, one can expect the new slogan will be launched with the new logo as well.

Kia Imagine Concept

The Imagine concept by Kia

Kia’s global CEO, Ho Sung Song, shared that the changes on the logo and slogan is part of Kia’s “brand relaunch” which is said to start this year. With the evident rise of electric vehicles in the global auto scene, it is safe to assume that Kia is heading off to the right direction.

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Rex Sanchez

Rex Sanchez

Author

Rex started off his career in the aviation industry before entering Philkotse as a staff writer. Two things excite him the most: first is staying up to speed with the latest news in the industry that uses engines as their heart and soul. The second is imparting them in a well-detailed manner. His passion for anything with wheels started when he was young – from Tamiyas to family-friendly sedans, and anything in between.

Someday, Rex only wishes to drive on random highways with friends in a third-gen Mitsubishi Delica with aftermarket sunroofs, if he couldn’t get the Starwagon Super Exceed edition.

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