Honda Cars Philippines, Inc. (HCPI) announced that Honda Cars Batangas (HCBT) is the recipient of this year’s Dealer of the Year.
2023 Dealer Conference
With the theme “Honda Charging Ahead: Drive to Transformation,” HCBT was formally awarded at the company’s 2023 Dealer Conference at the Grand Ballroom of Okada Manila in Pasay City.
The Dealer of the Year award reflects the excellence of a dealership when it comes to sales and after-sales. HCBT was recognized for a commendable job in providing this, particularly to Batangueños.
Note that last year, one of the slated objectives for Honda in the local market was growing the reach of the next-gen HR-V, which arrived in the country last April 2022. The Honda HR-V has a more mature design, Honda Sensing, and a turbocharged mill.
Honda HR-V
Last year, it was Honda Cars Fairview (HCFR) that bagged the said award. For this year’s Dealer Conference, HCFR only finished in third alongside Honda Cars Quezon City (HCQC). The second place was awarded to Honda Cars Marcos Highway (HCMR).
“We at Honda Cars Philippines, Inc. are grateful for your efforts to ensure superior customer satisfaction in sales and after-sales services. Last year’s achievements, including sales of almost 14,000 units, reflect your dedication,” said HCPI President Mr. Masahiko Nakamura.
“Let’s keep the momentum going, maximize Honda’s advanced product technologies, and build on the after-sales improvements we have been working on. Through these, we can help realize a higher level of safety and reach out to more customers,” added Nakamura
Here is the list of other awardees at HCPI’s 2023 Dealer Conference:
Sales Achievers
| Ranking | Metro Manila | Provincial |
| 1st | Honda Cars Marcos Highway | Honda Cars Tagum |
| 2nd | Honda Cars Manila | Honda Cars Iloilo |
| 3rd | Honda Cars Fairview | Honda Cars Baliuag |
Top in Sales Satisfaction
| Ranking | Dealer |
| 1st | Honda Cars Tagum |
| 2nd | Honda Cars Batangas |
| 3rd | Honda Cars Greenhills |
Service Intake Achievers
| Ranking | Metro Manila | Provincial |
| 1st | Honda Cars Marcos Highway | Honda Cars Batangas |
| 2nd | Honda Cars Fairview | Honda Cars Pangasinan |
| 3rd | Honda Cars Alabang | Honda Cars San Pablo |
Top in Service Satisfaction
| Ranking | Dealer |
| 1st | Honda Cars Fairview |
| 2nd | Honda Cars Iloilo |
| 3rd | Honda Cars Marcos Highway |
Top Safety Advocates
| Ranking | Dealer |
| 1st | Honda Cars Angeles-Clark |
| 2nd | Honda Cars Alabang |
| 3rd | Honda Cars Zamboanga |
Best in After-Sales Operations
| Ranking | Dealer |
| 1st | Honda Cars Batangas |
| 2nd | Honda Cars Marcos Highway |
| 3rd | Honda Cars Fairview |
Besides crowning this year’s dealership of the year, the event also saw the awarding of winners of the 23rd National Skills Contest (NSC). The winners of the aforementioned contest will then represent the Philippines at the upcoming Asia Oceanic Skills Contest in May 2023.
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