Road safety is an important consideration in marketing vehicles, whether it’s a premium nameplate or a more budget-oriented brand. For 10 years now, the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP) has been making sure that models sold in our region meet established safety standards for customers.
The Honda Civic, including the latest generation, has consistently earned five stars in ASEAN NCAP crash tests
Based in Malaysia, the organization recently celebratesd a decade of existence. The event attended by representatives from various vehicle manufacturers and suppliers. Vehicle safety demonstrations were conducted on anti-lock braking (ABS) and autonomous emergency braking (AEB), two technologies that have become standard on new models as a result of ASEAN NCAP’s efforts.
But the highlight of the celebrations was the Decade of Safer Vehicle Awards, where ASEAN NCAP recognized the car brands who have consistently scored high in crash safety tests in the last 10 years. Not surprisingly, among them are three Japanese brands: Toyota, Honda, and Nissan.
Known as the Hiace in our market, the Toyota Granvia earned Best Safety Assist honors in 2019
Toyota received the Most 5-Star Car award twice, from 2012-2020 and 2017-2020, apart from earning Best Safety Assist in 2019 for the Majesty/Granvia van and Best Adult Occupant Protection in 2017-2020 for the C-HR crossover. Nissan garnered honors for the Most 5-Star Car in 2012-2016 (Child Occupant Protection), Best Adult Occupant Protection, and Forward-Facing Child Occupant Protection in 2012-2016 for the Teana midsize sedan.
Meanwhile, Honda was also feted for its achievements, including a consistent 5-star performance for the Civic and City sedan models, Best Forward-Facing Child Occupant Protection in 2017-2020 for the Accord midsize sedan, and Best Road Safety Partner.
The Nissan Teana, known as the Altima in other markets, topped adult and child protection categories from 2012 to 2016
“When we first began our work in 2011, there were not many people who had such high confidence in us. We heard people say that we will only last for three months,” narrated ASEAN NCAP Secretary General Prof. Ir. Ts. Dr. Khairil Anwar Abu Kassim. “Now I’m proud to see all our hard work have resulted in astounding achievements and we are making significant impact to the automotive industry.”
Since its founding in 2011, ASEAN NCAP has produced 137 ratings spanning 110 tested 110 models and variants. The latest roadmap for 2021-2025, the organization will be emphasizing four assessment domains: Adult Occupant Protection, Child occupant Protection, Safety Assist, and Motorcyclist Safety.
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