Car ownership covers various aspects that need support from car brands to make the purchase even more worth it. Mitsubishi Motors Philippines Corporation (MMPC) wants to strengthen its support to owners by rebranding its after-sales service arm to ‘Mitsubishi Motors CARES.’
Mitsubishi strengthens its after-sales services
The rebranding effort is a testament to the brand’s commitment to providing a better car ownership experience. MMPC President and CEO Takeshi Hara assured that the company will continue to find ways to take care of its customers.
“With Mitsubishi Motors, there’s really more to the vehicle than just metal. There is the promise of a wonderful car life journey that we wish to be passed on to generations of Filipino families. With Mitsubishi Motors CARES, we want customers to be constantly reminded to remain worry-free and confident that they are leaving their vehicles in the best hands whenever they enter our service workshops,” said Hara.
Mitsubishi Motors CARES
Under the CARES program, MMPC highlights three elements, namely Convenience, Reliability, and Time. Convenience is delivered by making maintenance more accessible to customers. It rolled out the Mitsubishi Service Connect (MSC) which allows users to book services online even in the comfort of their homes.
Reliability is ensured by using Mitsubishi Genuine Parts and Accessories only for its model lineup that is joined by the Xpander, Mirage G4, and Montero Sport, among others. Lastly, Time is piloted by the Mitsubishi Quick Service (MQS), a program that guarantees that periodic maintenance services (PMS) will be completed in under one hour.
Mitsubishi has been serving Filipinos for 59 years now
All of which are part of the Japanese marque’s commitment to enriching the lives of Filipinos through “Life Made Better,” a new slogan that is adopted last year. For those who want to know more about Mitsubishi vehicles, the company is on its ‘Reimagine Your Drive’ tour, which offers test drives of its models to Filipinos nationwide.
“We look forward to helping them take care of their Mitsubishi. This is what we mean by ‘Life Made Better.’ We want to provide utmost driving pleasure, safety, and satisfaction not just through the product itself but also in all aspects when it comes to aftersales,” added Hara.
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