Mitsubishi PH wants to spread positive vibes through its new slogan

Updated Nov 19, 2021 | Same topic: Automotive Industry Updates

The new slogan shows its commitment to enriching Filipinos’ lives.

Mitsubishi Motor Philippines Corporation (MMPC) continues to find ways to provide only the best services to its customers. For over 50 years, MMPC has been a partner by Filipinos in owning reliable and excellent vehicles. To mark this initiative, the company decided to roll out a new local slogan called “Life Made Better.”

Mitsubishi Mirage G4 front view

Mitsubishi Mirage G4

According to the Japanese automaker, the new local slogan is a way of assuring customers that it will make their lives better for the years ahead. Ranking second overall in the sales race just after Toyota Motor Philippines (TMP) is a testament to MMPC’s commitment to offering world-class mobility to Filipino car buyers.

“Our new local slogan Life Made Better is a reflection of our revitalized commitment to significantly contribute to enriching the car life experience of Filipinos. We wish to create a positive culture within our organization that will radiate to our customers,” said MMPC President and CEO Takeshi Hara.

MMPC's new local slogan

New local slogan

One of the many ways MMPC improves the lives of Filipinos is by producing models such as Mirage, Mirage G4, and L300 locally in its Sta. Rosa plant. With this, the local manufacturing operations generate thousands of jobs. It also opens several business opportunities for local suppliers.

The Mitsubishi Mirage is the car brand’s entry-level model that competes in the hatchback segment. Meanwhile, the Mitsubishi Mirage G4 is a subcompact sedan that recently got a facelift, receiving the brand’s signature Dynamic Shield. Lastly, the Mitsubishi L300 continues to be a trustworthy commercial vehicle (CV) among Filipino entrepreneurs.

Mitsubishi L300 front view

Mitsubishi L300

Moreover, MMPC has opened several dealerships this year expanding its business network that can help it reach more customers. Some of which additions to the dealership roster include the new Isabela dealership, Valenzuela dealership, and Global City dealership.

“MMPC is geared to improve its service in every customer engagement to further enhance ownership experience. We are carefully studying each touchpoint to make sure that our clients will have an easy and pleasant experience with our brand,” concluded Hara.

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Know more about Mitsubishi Mirage G4 2024

Mitsubishi Mirage G4

The Mitsubishi Mirage G4 2023 is the subcompact sedan entry of the Japanese automaker. It is also regarded as the sedan counterpart of the Mirage hatchback. They both share a lot of mechanical components, and they even use the same 1.2-liter inline-3 gasoline engine MIVEC engine that makes 77 horsepower and 100 Nm of torque. In the Philippines, Japanese car brand Mitsubishi markets four variants of the Mirage G4 sedan, with a price ranging from PHP 769,000 to PHP 899,000. In 2023, Mitsubishi introduced the limited edition Mirage G4 GLS Sport, which is priced at Php 929,000.

Both top-spec trim GLS and the mid-range GLX come with a continuously variable transmission (CVT), while the entry-level GLX uses a five-speed manual gearbox instead. Dimensions-wise, this vehicle has a length of 4,305 mm, a width of 1,670 mm, and a height of 1,515 mm. Some of the rivals of the Mirage G4 include the Toyota Vios, Honda City, and Nissan Almera.

₱ 769,000 - ₱ 929,000

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Rex Sanchez

Rex Sanchez

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Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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