Mitsubishi PH wants to spread positive vibes through its new slogan

Updated Nov 19, 2021 | Same topic: Automotive Industry Updates

The new slogan shows its commitment to enriching Filipinos’ lives.

Mitsubishi Motor Philippines Corporation (MMPC) continues to find ways to provide only the best services to its customers. For over 50 years, MMPC has been a partner by Filipinos in owning reliable and excellent vehicles. To mark this initiative, the company decided to roll out a new local slogan called “Life Made Better.”

Mitsubishi Mirage G4 front view

Mitsubishi Mirage G4

According to the Japanese automaker, the new local slogan is a way of assuring customers that it will make their lives better for the years ahead. Ranking second overall in the sales race just after Toyota Motor Philippines (TMP) is a testament to MMPC’s commitment to offering world-class mobility to Filipino car buyers.

“Our new local slogan Life Made Better is a reflection of our revitalized commitment to significantly contribute to enriching the car life experience of Filipinos. We wish to create a positive culture within our organization that will radiate to our customers,” said MMPC President and CEO Takeshi Hara.

MMPC's new local slogan

New local slogan

One of the many ways MMPC improves the lives of Filipinos is by producing models such as Mirage, Mirage G4, and L300 locally in its Sta. Rosa plant. With this, the local manufacturing operations generate thousands of jobs. It also opens several business opportunities for local suppliers.

The Mitsubishi Mirage is the car brand’s entry-level model that competes in the hatchback segment. Meanwhile, the Mitsubishi Mirage G4 is a subcompact sedan that recently got a facelift, receiving the brand’s signature Dynamic Shield. Lastly, the Mitsubishi L300 continues to be a trustworthy commercial vehicle (CV) among Filipino entrepreneurs.

Mitsubishi L300 front view

Mitsubishi L300

Moreover, MMPC has opened several dealerships this year expanding its business network that can help it reach more customers. Some of which additions to the dealership roster include the new Isabela dealership, Valenzuela dealership, and Global City dealership.

“MMPC is geared to improve its service in every customer engagement to further enhance ownership experience. We are carefully studying each touchpoint to make sure that our clients will have an easy and pleasant experience with our brand,” concluded Hara.

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Know more about Mitsubishi Mirage G4 2024

Mitsubishi Mirage G4

The Mitsubishi Mirage G4 2024 is the subcompact sedan entry of the Japanese automaker. It is also regarded as the sedan counterpart of the Mirage hatchback. They both share a lot of mechanical components, and they even use the same 1.2-liter inline-3 gasoline engine MIVEC engine that makes 77 horsepower and 100 Nm of torque. In the Philippines, Japanese car brand Mitsubishi markets four variants of the Mirage G4 sedan, with a price ranging from PHP 769,000 to PHP 979,000.

Both top-spec trim GLS and the mid-range GLX come with a continuously variable transmission (CVT), while the entry-level GLX uses a five-speed manual gearbox instead. Dimensions-wise, this vehicle has a length of 4,305 mm, a width of 1,670 mm, and a height of 1,515 mm. Some of the rivals of the Mirage G4 include the Toyota Vios, Honda City, and Nissan Almera.

Mitsubishi Mirage G4 Facelift: It’s finally here! (Old vs New) | Philkotse Quick Look

>>> New and used Mitsubishi Mirage G4 2024 for sale in the Philippines

Mitsubishi Mirage G4 Launch

The Mitsubishi Mirage G4 first appeared as a concept car at the 2013 Bangkok Auto Show. The said model later reached the Philippines in October 2013 and is currently manufactured at the Japanese brand's plant located at Santa Rosa, Laguna. Of note, the Mirage G4 is the sedan version of the Mirage hatchback. It has more in the way of trunk capacity, and it is significantly longer from front to rear.

The facelifted Mirage G4 officially enters the Philippine market on August 28, 2021. It bears a sharper-looking front fascia, a more angular-looking rear end, and slightly more prominent side skirts. The shape of the hood and the headlamps were also changed to look sharper as well.

Mitsubishi Mirage G4 Exterior

On the outside, the Mitsubishi Mirage G4 sedan is longer than its hatchback brother. Nevertheless, it features the same set of exterior features. This includes halogen headlamps, halogen taillights, front fog lamps, and a side mirror with side repeaters. All variants of this sedan model also come standard with a set of 15-inch alloy wheels. 

Mitsubishi Mirage G4 angular front

One variant of the Mirage G4 that stands out is the Mirage G4 GLS Sport. Unlike the regular GLS, this newer trim comes with front and rear air dams, side air dams, a rear lip spoiler, and an under-grille garnish.

Mitsubishi Mirage G4 front end

Mitsubishi Mirage G4 Interior

Thanks to its wheelbase, the Mirage G4 for the Philippine market also offers more legroom for its five occupants. It also has a cargo capacity of 450 liters. 

Keeping this sedan model's occupants cool is a manual air-conditioning system, though the top-spec GLS gets an automatic air-conditioning system. The rear cabin of the new Mirage G4 also has a center armrest with cup holders.

For the Mirage G4's driver, the car provides a tilt-adjustable steering wheel. The one on the top-spec GLS is wrapped in leather, while the GLX versions are clad in urethane. The driver's seat can also be adjusted for height.

Technology & Safety Features

To keep its occupants entertained, all variants of the new Mirage G4 for the Philippine market are equipped with a 7-inch touchscreen display. For the GLS, this headunit is then linked to a four-piece speaker system, while the GLX variants have two speakers. The said headunit is also capable of connecting via Apple CarPlay, Android Auto, Bluetooth, USB, and Aux-in. It also provides offline navigation.

Mitsubishi Mirage G4 interior

For safety, the Mitsubishi-made sedan comes standard with dual-front airbags, and a brake override system. Only the top-spec GLS comes with anti-lock braking with electronic brake-force distribution, an engine immobilizer, and a rear-view camera. All Mirage G4 trims also come with ISOFIX child seat anchors.

Mitsubishi Mirage G4 Platform & Chassis

The 2024 Mitsubishi Mirage G4 for the Philippines is a four-door sedan, which has a front-engine, front-wheel-drive layout. It has a length of 4,305mm, a width of 1,670mm, and a height of 1,515mm. It also has a ground clearance of 170mm and a wheelbase length of 2,550mm.

For suspensions, this Mitsubishi model uses a MacPherson strut-type front suspension and a torsion beam rear suspension. Braking is handled by a front disc brake and a drum brake for the rear. It also uses a hand-operated manual parking brake.

Mitsubishi Mirage G4 Engine & Drivetrain

Under the hood of the facelifted Mitsubishi Mirage G4 is a 1.2-liter inline-3 DOHC MIVEC engine. This is the same engine that was used by the pre-facelift version. At most, this three-banger can produce up to 77 horsepower and 100 Nm of torque. For all variants of the Mirage G4, power is sent to the front wheels. The GLX can either come with a five-speed manual transmission or a CVT. The GLS on the other hand, is only available with a CVT.

Available colors for the Mitsubishi Mirage G4 Philippines are Red Metallic, Titanium Gray Metallic, Cool Silver Metallic, and White Solid.

The Mitsubishi Mirage G4 2024 Philippines remains to be one of the top choices when talking about city cars. It is fuel-efficient, easy to drive, and comes with plenty of usable space. However, the price can be an issue for some car buyers especially when compared to more affordable rivals such as MG 5 2024, Changan Alsvin, among others. These competitors can come with leather seats, cruise control, LED lighting, an electric sunroof, and more safety bits. Even the top-spec GLS variant doesn't offer the said features.

Mitsubishi Mirage G4 2024 Price List

Variants  Price
Mitsubishi Mirage G4 GLX 1.2 MT ₱769,000
Mitsubishi Mirage G4 GLX 1.2 CVT ₱819,000
Mitsubishi Mirage G4 GLS 1.2 CVT ₱899,000
Mitsubishi Mirage G4 GLS 1.2 CVT Black Series ₱899,000
Mitsubishi Mirage G4 GLS Sport 1.2 CVT ₱929,000

Mitsubishi Mirage G4 Pros & Cons

Pros

  • Easy to drive
  • Stylish than ever
  • One practical small sedan

Cons

  • Power output can feel underwhelming
  • Too simple cabin layout
  • No noteworthy safety tech

Mitsubishi Mirage G4 FAQs

1. Is the Mitsubishi Mirage G4 fuel-efficient?

Sure. Mirage G4 is more fuel-efficient than most of its competitors such as Nissan Versa. According to the EPA, the Mitsubishi Mirage G4's fuel consumption is 35/41 mpg city/highway with the optional CVT.

2. How much is the Mitsubishi Mirage G4 in the Philippines?

Mitsubishi Mirage G4 2024 price in the Philippines ranges from P769,000 to P929,000.

3. Is the Mirage G4 good for long drives?

Yes, it is. The Mitsubishi Mirage G4 is “comfortable enough” for a long drive. It’s spacious inside. Therefore, passengers have enough legroom not to feel tired during the ride. However, the car is really noisy, which somehow discomfort the driver.

4. How long will a Mitsubishi Mirage G4 last?

The mileage that you can drive a Mitsubishi Mirage G4 until it breaks down is approximately 150.000-170.000 miles on average.

5. How many seater is the Mirage G4?

The Mitsubishi Mirage G4 is an affordable sedan with 5 seats. Its dimensions are 4305mm, 1670mm, and 2550mm in order the length, width, and wheelbase.  

 

 

 

₱ 769,000 - ₱ 929,000

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Rex Sanchez

Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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