Despite being a relatively newcomer in the local market, MG Philippines has already been active in using its platform to promote Original Pilipino Music (OPM). One of its recent collaborations is with folk-pop OPM group Ben&Ben where they went on a road trip with the MG ZS and RX5.
CLR with MG ZS
Now, the British-bred automaker is looking to bring OPM to Filipinos’ homes this Christmas. On December 10 and 11, 2021, the MG Live! Salubong will be broadcasted online, featuring top local musical acts including urban/hip-hop star CLR, rock quartet Sponge Cola, and the legendary Aegis band. To note, the live stream event will be running from 8 p.m. to 11 p.m. as per ktx.ph.
“MG continues to bring extraordinary musical experiences to all Filipinos and we are proud to present MG Live! Salubong: The Christmas concert, in celebration of the holiday season. We hope to bring cheer and warmth into every home through this online concert event, which we dedicate to Filipino families here and abroad,” said MG Philippines President and CEO Atty. Alberto B. Arcilla.
Aegis band with MG RX5
To make the Salubong online concert more fun and interactive, MG Philippines is allowing viewers to make exchanges with musical artists and join a sing-along complete with lyrics onscreen. Additionally, viewers can send shoutouts to anyone in the world to make them feel closer to their loved ones this holiday season.
The online concert is made possible through the car brand’s partnership with Praxis and The Filipino Channel (TFC). It will be staged with technical production experts at ABS-CBN’s ASAP Studio 10, as well as conceptualized by the best Filipino musical production minds under director Paul Alexei Basinillo.
Don't miss the fun
“MG has been associated with music since day one, and we are truly happy and excited to be able to stage Salubong – a truly one-of-a-kind kind Christmas concert – in cooperation with our partners, for the enjoyment of all Filipinos this December,” added Atty. Arcilla.
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