In a virtual media roundtable, Kia Philippines has laid out the brand’s direction and strategy for 2021. Among all of the points discussed, Kia PH is driven to ensure its current and future clients that parts availability will not be a problem amid the pandemic.
Kia Philippines is confident about parts availability
Kia PH Aftersales Director Rommel Ramos said that the brand has partnered with international courier DHL to ensure parts availability nationwide. Ramos added that parts sourced from South Korea and China will be delivered to Kia dealerships within seven days. As such, this means that servicing of Kia vehicles will be faster and more time-efficient.
Aside from its partnership with DHL, Ramos shared that Kia PH has increased its inventory of parts by five times. This move further shows Kia PH’s commitment in assuring its clients that parts will be readily available nationwide.
Kia Philippines wants to further improve its services
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Ramos also wants to enhance Kia PH’s service quality by giving skills training and certification to the brand’s 300 people strong workforce consisting of technicians and service advisors.
Kia PH will also be implementing a remote diagnostic approach. The brand plans to do this through the use of Kia’s tablet diagnostic tool wherein Kia Korea can access the customer’s necessary vehicle information, which is said to resolve car issues or problems faster.
Kia PH’s vision for its aftersales program is also backed up with the goal of increasing the company’s market share. Kia PH President Manny Aligada said that the company is targeting triple-digit growth as well as doubling its market share in the Philippine automotive industry.
Kia Soluto
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As a review, Kia PH sold 2,129 units last 2020, which translates to a 0.9 percent market share. The 2020 sales of Kia PH is driven by the Soluto. It posted 39 percent of the brand’s overall unit sales last year.
The Kia Soluto is a subcompact sedan that’s available in four variants with a starting price of Php 665,000. On the other hand, the top-spec Kia Soluto EX AT is priced at Php 755,000. The top-of-the-line Soluto is powered by a 1.4-liter gasoline engine that delivers 94 hp and 132 Nm of torque. It is mated to a four-speed automatic transmission.
Lastly, Kia PH will be launching two new vehicles this 2021. Aligada said that the brand will be launching two new vehicles “very, very soon.” However, the final dates have yet to be announced by Kia.
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