Jetour Auto Philippines was on a mission to establish itself in the local automotive market last year by utilizing all possible platforms to increase brand awareness. As such, the efforts put in by the car brand allowed it to roll out over 1,000 units in 2023.
Jetour Auto Philippines managing director Miguelito Jose shared that the company ended 2023 with a total of 1,018 units sold. A detailed breakdown of which Jetour model sold the most wasn’t shared when Jose addressed the members of the media.
However, Jose laid out Jetour Auto PH’s roadmap for this year as the Chinese car brand aims to carry its momentum. One of the things that Jetour Auto PH will do is to further expand its dealer network this 2024.
It currently has 12 dealerships, composed of five showrooms in Metro Manila and seven in provincial locations. For this year, Jose said that Jetour Auto PH’s dealer network will increase up to 24 dealerships, 10 in Metro Manila and 14 in the provinces.
Aside from dealership expansion, Jetour Auto PH will also be adding four new models to its lineup this 2024. The first of which is the already launched Jetour Dashing Symphony, a new variant of the said crossover.
It is equipped with an enhanced sound system courtesy of JL Audio Philippines. The Dashing Symphony comes with a 10-inch subwoofer that’s said to offer a more powerful sound. The Jetour Dashing Symphony is priced at Php 1,523,000.
Jetour Auto PH will also be launching the Dashing Plug-in Hybrid Electric Vehicle (PHEV), T2 off-road SUV, and a one mystery vehicle. All three vehicles are scheduled to be launched this 2024.
Jose added that Jetour Auto PH will be establishing a Sales and Technical Academy, which will bolster the brand’s customer relations and aftersales service. Jose said that the two academies will be launched this year.
The expansion and optimization of Jetour Auto PH’s business operation will go hand-in-hand with the brand’s continuous marketing campaign and partnerships. That said, Jose is optimistic that Jetour Auto PH can hit its 3,700 units sales target this 2024.
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