Technology continues to improve at a rapid rate, transforming how we live our daily lives. The automotive industry is one of the many sectors that serve as a testament to that.
Modern cars are now equipped with tech and safety features that were once just a concept. Hyundai Motor Group (HMG) is one of the automakers that understands the need to continuously adapt to the ever-changing technological landscape. As such, HMG announced a new global strategy that aims to make all its vehicles future-proof.
HMG, which is composed of car brands such as Hyundai, Kia, and Genesis, announced that it will transform all its cars into Software Defined Vehicles (SDV) by 2025. The Korean auto giant presented a roadmap that bares its plans moving forward during the Unlock the Software Age global online forum.
HMG wants to further push its SDV efforts as it plans to invest 18 trillion won (around Php 743 billion) in Global Software Centers, and R&D headquarters by 2030. The investment is to strengthen the software capabilities for SDV development. This is in response to the global automotive trend where competition is in software rather than hardware.
Included among HMG’s plans is to enable individuals to remotely upgrade the performance and functionality of their vehicles anywhere at any time. This is made possible through the use of Over-The-Air (OTA) software updates.
All newly launched vehicles of HMG will be compatible with OTA software updates from 2023. This will allow individuals to keep their vehicles up to date. One can remotely update the performance and functionality of their vehicles at any time, without the need to visit a service center. Think of it as an iOS update that you regularly do with your iPhone.
HMG first introduced the OTA software updates in 2021, and from 2023 it will expand across vehicle models in global market regions able to receive Connected Car Services (CCS). HMG expects around 20 million vehicles to be registered to its CCS worldwide by 2025. OTA updates will cover fully electric cars as well as vehicles with internal combustion engines.
The Korean car company will also offer Feature on Demand (FoD) services next year. FoD gives customers the ability to select and purchase features that specifically meet their needs. The said service intends to let individuals customize their vehicles that will best suit their lifestyles.
HMG also shared that its internally developed Connected Car Operating Systems (CCOS) will play a significant role in providing mobility solutions. The information gathered by connected cars will support the software technology required to analyze and process data.
The collected data will be taken from sensors within the car’s cameras, radars, and LiDARs. The data is seen to improve and strengthen HMG’s autonomous driving technology. The Korean automaker partnered with Nvidia to collect and process the collected information.
Moreover, HMG is building a data platform that has the capability to process data generated throughout the vehicle’s entire life cycle. It includes information on manufacturing, production, and operation. The data will be used to create future services that will help make HMG’s vehicles better and smarter.
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