2020 was a very difficult year. Geely Philippines however, stood its ground. Despite being a new face in the industry, the said company managed to hit sales targets and even managed to propel one of its models as a top-seller in its segment.
We’re talking of course about the Geely Coolray, which emerged as a top-seller in the five-seater crossover market segment for three months last year. As the cherry on top of the proverbial cake, Geely Philippines and its models was also recognized by several car news publications.
The Geely Philippines model lineup
C! Magazine heralded the Coolray and the Azkarra as the best subcompact crossover and the best compact crossover, respectively. Auto Focus awarded the Coolray as the “Best Value for Money Subcompact Crossover.”
Moreover, Car Guide placed the Coolray Sport as the number two pick in the Top 5 Picks for 2020. And last but not the least, Autoindustriya included Coolray in its editor’s pick for 2020.
During the lockdown period, Geely Philippines also managed to open six outlets. In partnership with Sojitz G Auto Philippines (SGAP), the brand opened outlets in Imus, Cavite, General Santos City, Zamboanga, Cagayan de Oro City, Lipa, and Quezon Ave., Quezon City.
This year, Geely is planning to open 21 more dealerships in 2021. The company is yet to announce where these will be located, but according to Geely PH, these will all be located in strategic locations around the Philippines.
>>> Related: Geely PH opens Cavite dealership, 6th in the Philippines
Geely PH's latest dealership located in Imus, Cavite
According to SGAP President and CEO Mikihisa Takayama, the economic decline brought about by the pandemic was an opportunity for the brand to prove to its clients that its products exude quality and can prove to provide customer delight while remaining affordable and accessible. That said, he also hopes that 2021 will be better for all of us.
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