Chery Auto Philippines ended 2023 on a good note as it registered a 64 percent sales growth with 3,600 units sold. The Tiggo 5 led the charge for Chery Auto Philippines with significant support from other Tiggo models such as the 7 and 8.
Chery Auto Philippines (CAP) managing director Froilan Dytianquin attributed the car brand’s success in 2023 to its attractive sales and marketing promotions. Dytianquin added that CAP’s flexible financing deals or offers further pushed the car brand to yield a 64 percent sales growth last year.
The Chinese car brand shared that the Tiggo 5 was its sales driver last year with 1,851 units sold. This translates to an increase of 169 percent year-on-year compared to its sales performance in 2022.
As such, CAP noted that the Tiggo 5’s sales performance in 2023 allowed it to maintain its number four ranking in the subcompact crossover segment in the Philipines with an 11 percent market share.
Last July 2023, CAP officially introduced another model into its hybrid lineup with the launching of the Tiggo 5X Pro Hybrid–joining the Tiggo 7 Pro Hybrid and the Tiggo 8 Pro e+ in the local hybrid lineup.
The Chery Tiggo 5X Pro Hybrid is equipped with a 1.5-liter turbocharged hybrid engine good for a combined output of 156 horsepower and 230 Nm of torque. It sends power exclusively to the front wheels via a continuously variable transmission (CVT) with nine simulated gears.
The hybrid powertrain is completed by a 48-volt BSG (belt-driven starter generator) system. According to CAP, the mild-hybrid setup provides lower carbon emissions by 14 percent and improves fuel efficiency by 13 percent. CAP claims that the Tiggo 5X Pro can deliver a fuel economy of 14.5 km/l.
Another model that pushed CAP’s notable 2023 sales run is the Tiggo 7, which posted a 31 percent sales growth last year, selling a total of 910 units. Based on the data presented by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the Tiggo 7 achieved a top four ranking in the compact crossover SUV segment.
The Chery Tiggo 8 midsize crossover SUV also contributed significantly to the car brand’s sales performance in 2023. The Tiggo 8 is said to have registered a six percent sales growth with a total of 473 units sold last year.
“As we welcome the New Year, Chery Auto Philippines remains confident as it aims to double its sales for this year. This will be triggered by the refreshed and new additions to our vehicle model lineup as well as the new Chery dealerships to rise this year,” Dytianquin added.
Get more updates about Chery and other vehicles sold in the local market at Philkotse.com.