American automaker Ford had a good run in giving a glimpse of what the all-new Ranger can offer to the market. The next-gen truck wandered around open roads in a unique Bronco R-inspired block style camouflage to showcase some of its new design elements that should enhance its rugged characteristics.
The all-new Ford Ranger
But now, the Blue Oval company has to take the next steps in bringing the all-new truck to reality. Ford announced that the next-gen Ranger will be taking off its cover on November 24. Interested individuals may now sign up to receive the latest updates of the new model on Ford Philippines’ official website.
Ford conducted more than 5,000 interviews and worked with pickup truck enthusiasts around the world, finding out how the next-gen Ranger should be configured. The new Ranger is designed with a customer-centric approach to cater to the pickup truck needs of customers in more than 180 markets.
It recently finished a 625,000-km off-road test
A host of new features are said to be integrated into the all-new truck to boost productivity, capability, and versatility. Led by Ford Ranger Chief Designer Max Tran, the next-gen model will come with improvements so it can become an excellent work and play truck, offer more comfort than ever before, and look tough on the go.
“Interestingly, we found that no matter what market, our customers are doers. They like solving their own problems, and they like to feel confident in their truck... not just the way the vehicle functions but the way they feel when they’re driving it,” said Ford Ranger Chief Designer Max Tran.
Catch the official debut of the all-new Ford Ranger via a live stream on Ford Philippines’ Facebook and YouTube pages on November 24 at 3:00 p.m. In the meantime, Ranger fans can watch how Chief Designer Max Tran delicately crafted the next-gen pickup truck in the video posted below.
Watch Chief Designer Max Tran explain how the team designed the new Ranger
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