Mitsubishi PH wants to spread positive vibes through its new slogan

Updated Nov 19, 2021

Same topic: Automotive Industry Updates

The new slogan shows its commitment to enriching Filipinos’ lives.

Mitsubishi Motor Philippines Corporation (MMPC) continues to find ways to provide only the best services to its customers. For over 50 years, MMPC has been a partner by Filipinos in owning reliable and excellent vehicles. To mark this initiative, the company decided to roll out a new local slogan called “Life Made Better.”

Mitsubishi Mirage G4

According to the Japanese automaker, the new local slogan is a way of assuring customers that it will make their lives better for the years ahead. Ranking second overall in the sales race just after Toyota Motor Philippines (TMP) is a testament to MMPC’s commitment to offering world-class mobility to Filipino car buyers.

“Our new local slogan Life Made Better is a reflection of our revitalized commitment to significantly contribute to enriching the car life experience of Filipinos. We wish to create a positive culture within our organization that will radiate to our customers,” said MMPC President and CEO Takeshi Hara.

New local slogan

One of the many ways MMPC improves the lives of Filipinos is by producing models such as Mirage, Mirage G4, and L300 locally in its Sta. Rosa plant. With this, the local manufacturing operations generate thousands of jobs. It also opens several business opportunities for local suppliers.

The Mitsubishi Mirage is the car brand’s entry-level model that competes in the hatchback segment. Meanwhile, the Mitsubishi Mirage G4 is a subcompact sedan that recently got a facelift, receiving the brand’s signature Dynamic Shield. Lastly, the Mitsubishi L300 continues to be a trustworthy commercial vehicle (CV) among Filipino entrepreneurs.

Mitsubishi L300

Moreover, MMPC has opened several dealerships this year expanding its business network that can help it reach more customers. Some of which additions to the dealership roster include the new Isabela dealership, Valenzuela dealership, and Global City dealership.

“MMPC is geared to improve its service in every customer engagement to further enhance ownership experience. We are carefully studying each touchpoint to make sure that our clients will have an easy and pleasant experience with our brand,” concluded Hara.

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Rex Sanchez

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Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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