Ford PH breaches 30,000 sales milestone in 2023

Updated Jan 12, 2024

Same topic: Automotive Industry Updates

This is the brand’s third-highest yearly sales figure in a decade.

Ford Philippines has reached 31,320 sales within 2023. According to the brand, this is the first time in six years that it breached the 30,000 sales milestone. 

Ford PH's best-selling cars for 2023

This achievement is roughly equivalent to a growth rate of 27 percent. It is also the brand’s third-highest yearly retail sales output within a decade–a sure sign that the Blue Oval’s local arm has captured a sizeable stake in the local automotive industry. 

But which vehicles helped drive this sales milestone? As per Ford PH, its 2023 sales output was spearheaded by its next-generation lineup which includes the all-new Ranger pickup truck, Territory crossover, and Everest SUV. 

Leading the next-gen pack is the Ford Ranger with a 13,234 total unit sales in 2023. This is equivalent to 16 percent growth for the pickup. Ford claims that the model also captured a 40 percent market share, with the all-new Ranger Raptor variant being a key driver for sales. 

Next up is the next-gen Territory which saw 9,119 units sold in the same period. In terms of market share, Ford says that it captured 44 percent, making it a leader within the local small crossover SUV segment for the fourth consecutive year. As a side note, this brought the Territory nameplate to see its overall sales milestone of 25,000 units since its introduction back in 2020. 

The Everest mid-size SUV, Ford reports, then saw 8,569 units sold in 2023. Ford claims that this represents a 142 percent full-year growth. 

The Blue Oval's sales hero for 2023 is the Ranger

Ford PH, however, isn’t resting on its laurels and is determined to drive these next-gen models into even greater heights this 2024. It will do this via promos which are all available until January 31, 2024. 

For the Ranger Wildtrak 4x4, it is currently offered with a low monthly amortization promo of just Php 18,000. The Territory Titanium meanwhile, is also offered with a low monthly amortization promo of Php 13,000. 

Ford PH is also extending the currently available cash discounts for several of its models. Available is a Php 20,000 cash discount for the Everest Titanium+ 4x2 and Everest Sport. The Ranger also has cash discounts of up to Php 80,000, while the Territory Titanium X is offered with a cash discount of Php 30,000. 

Head over to the official Ford PH website, or visit your nearest Ford dealership to get more details on these offers. And for more car news and automotive industry updates, keep it here on Philkotse.  

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Cesar G.B. Miguel

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Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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