Ford Philippines has set high ambitions this 2022 to continue expanding its presence in the country. This includes the launch of the all-new Ford Ranger which features more rugged styling and an updated powertrain. Also, the company discreetly mentioned the impending arrival of the all-new Ford Everest to the local lineup.
Ford GenSan
But while those have been happening, Ford Philippines is making moves in improving its dealership network as well. The Ford General Santos (GenSan) dealership has been moved to a new and bigger location at the National Highway, Brgy. Makar, General Santos City. It is managed by Millennium Cars Mindanao, Inc. (MCMI).
“We would like to thank our partners in Ford Philippines for their full support while we evolve from where we started to where we are today – a vision turned into a reality for all of us here in Ford GenSan,” said MCMI Dealer Principal and President Willy Q. Tee Ten.
The new dealership has been designed with the Ford Signature
With a bigger floor area of 1,700 sqm., the new Ford GenSan can display up to six vehicles and accommodate 15 units in its service bays. Meanwhile, the second and third floors are designed with 30 bays and a 77-vehicle stockyard, respectively.
Moreover, the new showroom has been enhanced to provide a more pleasurable car buying experience under the Ford Signature guidelines. This includes a customer-focused design, atmosphere, and interior which customers residing in General Santos can benefit from and appreciate.
“The expansion is a testament to the growing preference towards our vehicle lineup, and after-sales offerings among customers in GenSan. Opening a bigger Ford dealership facility is another milestone for us as we see more customers in GenSan drive their own Ford,” said Ford Philippines Managing Director Michael Breen.
Cash discounts are available this January on all Ford models at Ford GenSan
Ford GenSan is open from 8:00 a.m. to 5:00 p.m., Mondays to Saturdays. The company is offering an Php 8,888 cash discount on all Ford vehicles purchased from January 17 to 31 as part of the new dealership’s opening celebration. In addition, the first eight Ford customers will receive free engine detailing for the duration of the promo period.
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