Mazda has premiered the first-ever CX-90 crossover in North America for the 2024 model year. The new vehicle uses an all-new large platform with three-row seating and a choice of new hybrid powertrains to become the automaker’s new flagship offering.
Mazda CX-90 Unboxed — The Reveal
“At Mazda, our focus is to deliver an ownership experience that enriches the lives of our customers,” said Mazda North American Operations President & CEO Jeff Guyton. “CX-90 offers powerful and responsive performance, alluring design, and inventive technology.”
The CX-90’s size has earned it a place within Mazda’s internal ‘Large Product Group’ category, and reportedly addresses a number of shortcomings possessed by the CX-9 midsize crossover such as the cramped interior space.
Mazda endowed the CX-90 with an upsized platform that resulted in a widebody design and an extended wheelbase. The automaker designed it to be sleek despite the mighty proportions, featuring curves that unleash the CX-90’s character depending on the interplay of light and shadow on the surface.
Mazda designed the CX-90 to exude luxury despite its generous proportions
The massive grille featuring the Mazda emblem at the center is surrounded by a chrome garnish and sits between LED headlamps. Vertical slats can be found at the corners of the front bumper, topped off by a long hood that hints at the longitudinally mounted power unit within.
The 21-inch alloy wheels will be offered on the top-spec trim
More chrome trim accompanies the body cladding at the sides, bridging the wheel arches that frame 21-inch diamond-cut alloy wheels that come with a black metallic finish. A hands-free rear power liftgate with programmable height will be offered. Among the new colors that Mazda will introduce on the CX-90 are Rhodium White and Artisan Red, the latter specially blended for the CX-90.
As mentioned, the CX-90 builds on the CX-9’s cabin accommodations by dialing up the space and ambience to 11. The dashboard emphasizes the increased volume with a clean appearance, complemented by vertical air vents at the doors. Hanging stitches are used on the fabric, combining elements of hand-bookbinding and Japan’s Kumihimo weaving technique.
A clean look that awes in its simplicity
Said to be inspired by traditional Japanese aesthetics, the interior exudes luxury and comfort across all three seating rows. Occupants can bask in a number of materials such as Nappa leather, wood, and tone-on-tone fabrics.
Tech & Safety
The new CX-90 is big on tech, featuring Mazda’s largest Active Driving Display on the instrument cluster and an available 12.3-inch floating-type central touchscreen monitor. These are complemented by physical buttons for a richer user experience. USB Type C charging ports are on hand, and compatible smartphones can even take advantage of available wireless charging.
The digital instrument cluster even projects a heads-up display
For safety, the CX-90 comes with driver-assist features such as Radar Cruise Control with Stop & Go, Rear Cross-Traffic Alert, Lane Departure Warning, and Lane Keep Assist, all under the i-Activsense suite.
Engine & Drivetrain
Mazda’s biggest crossover makes use of hybrid power in two flavors. One is an all-new 3.3-liter Skyactiv G 6-cylinder turbo engine with M-Hybrid Boost 48-volt mild-hybrid capability, delivering 340 horsepower and 502 Nm of torque. The other is a new e-Skyactiv plug-in hybrid (PHEV) power unit that marries a 2.5-liter inline-4 gasoline engine with an electric motor, with a combined rating of 323 horsepower and 502 Nm of twist.
Two hybrid options will be offered on the CX-90
Both engines work with an 8-speed torque converter automatic, while i-Activ all-wheel-drive is offered as standard, featuring a rear-wheel bias. Body lift when engaging corners is suppressed thanks to the use of Kinematic Posture Control, allowing occupants to sit naturally. Even the seats and suspension system have been designed for improved balance and control.
Mazda has not disclosed pricing information for the 2024 CX-90, but the new crossover is expected to start at $42,000 (Php 2.3 million).
Get a load of more upcoming releases at Philkotse.com.
Know more about Mazda
Mazda Motor Corporation is a Japanese-grown brand that began in the city of Hiroshima. In January of 1920, the company was established as Toyo Kogyo Corporation under the ownership of Jujiro Matsuda. They were considered to be Japan’s best cork producers that eventually made a name for themselves in manufacturing machining tools. Soon after, Matsuda ventured into producing the first motorized rickshaw in the market. The vehicle was called the Mazda-Go which was a reference to Matsuda himself.
Joseph Paolo Estabillo
- 2023 mazda mx-30 r-ev debuts Jan 20, 2023
- Mazda CX-90 comes with PHEV Dec 16, 2022
- Mazda carbon neutral factories 2035 Nov 29, 2022