What’s up with Suzuki and its fixation with coffee?

Updated Mar 10, 2022 | Same topic: Automotive FYIs

The Japanese carmaker has a preference for a cup of joe. 

There’s probably no other beverage that’s legally associated with driving more than coffee. One can easily bring the car out of the garage or any other parking space on the pretext of a coffee run, and many drivers rely on the first morning cup as the proper start to another day behind the wheel. 

Suzuki Jimny Beans

Having a coffee machine installed on one of its models is the height of Suzuki's fascination with the beverage

As far as cars are concerned, it’s possible that no other brand has shown a predilection for coffee more than Suzuki. Along with a reputation for small and efficient automobiles, the Japanese carmaker is also known for naming its models after a variation of the typical cup of joe. 

First of these is the Cappuccino, a Kei car launched in 1991 which one automotive write-up curiously described as resembling an Arabica bean. Named after the espresso-based Italian coffee drink, it was a diminutive two-door, two-seat roadster featuring a detachable hardtop. 

Suzuki Cappuccino

The Cappuccino was the first Suzuki model named after coffee

Power came from an equally small 660cc 3-cylinder turbocharged engine which cranked out 63 hp. By the time Suzuki served the last Cappuccino to customers in 1998, the model came with speed-sensing electric power steering as well as aluminum double wishbone suspension and a limited-slip differential. 

Then there’s the more recent S-Presso. Unlike the Cappuccino which made its way to developed countries, the S-Presso caters more to emerging markets. Featuring SUV-like styling on a mini car platform, it quickly established a following in the Philippines mainly on account of its price and fuel efficiency. To date, the S-Presso is the most affordable car in the market that comes with a touchscreen head unit

Suzuki S-Presso

A small form factor packed with value is what the S-Presso proposes

Suzuki likely wanted its small cars to exude the appeal of coffee as a universally favored beverage, on how customer enjoyment doesn’t have to depend on serving size. The Cappuccino was said to exude its namesake’s style with the same satisfying kick once the pedal is pressed. 

Meanwhile, the S-Presso was probably meant to communicate a value proposition that belies its small package, much like how a single shot of espresso is already robust and full of flavor. Being made in India also helps its cause, with the country’s status as the sixth-largest coffee producer in the world. 

By the looks of it, both Suzuki and coffee will be in for the long haul, and it would be interesting to see if the carmaker will be able to come up with other brew-based monikers on its future models.   

Help yourself to more servings of interesting automotive info at Philkotse.com.  

Know more about Suzuki S-Presso 2024

Suzuki S-Presso

The Suzuki S-Presso 2024 is a five-seater city car. In the Philippines, it has two available trims. These are the S-Presso GL 1.0 MT and the GL 1.0 AGS. The GL MT is priced at Php 620,000, while the AGS version retails at 660,000.

Size-wise, the S-Presso 2024 has a length of 3,565mm, a width of 1,529mm, and a height of 1,565mm. It also has a ground clearance of 180mm.  

Locally, the S-Presso competes against the likes of the Toyota Wigo, Mitsubishi Mirage hatchback, Honda Brio, among others. 

>>> New and used Suzuki S-Presso 2024 for sale in the Philippines

Toyota Wigo TRD-S vs Suzuki S-Presso AGS | Philkotse Spec Check

Suzuki S-Presso Launch

The model was introduced to Indian customers in 2019, eventually making its way to the Philippines in 2020. It replaced the Alto K10 in Suzuki’s Indian lineup as well as the Alto 800 in the carmaker’s Philippine offerings. In the Philippine release, the vehicle is available in two variants, with the option of 14-inch alloy wheels for the base model.    

This is the second Suzuki Auto model named after a type of coffee, following the Suzuki Cappuccino two-seater convertible which was in production from 1991 to 1998.

Later in 2023, Suzuki Philippines updated the S-Presso. The brand likewise introduced the automatic gear-shift (AGS) model. 

Suzuki S-Presso Exterior

Coming in at 3,565mm long, 1,529mm wide, and 1,565mm high, the Philippine-release Suzuki S-Presso sports a hatchback form factor, with small dimensions offset by various SUV styling cues such as prominent fenders, a high beltline, and a tall ground clearance of 180mm. The slim black grille with trapezoidal elements (chrome for top-spec SE) is surrounded by multi-reflector halogen headlamps, with cutout panels for aftermarket fog lamps below. A black resin bumper houses the front air dam and a lower lip styled as a skid plate.

At the rear, C-shaped rear combination lamps are also located high up on the body, pushed to the corners flanking the tailgate, resting above the black resin rear bumper. The S-Presso rides on a set of 14-inch steel wheels with full wheel covers for the non-SE variant, while the rest get 14-inch alloy wheels. 

Suzuki S-Presso GL

Suzuki S-Presso Interior

For the interior, the S-Presso sold in the Philippines comes in a predominantly black interior color palette. A single front-mounted cabin light provides illumination. There’s room for up to five occupants, with front seat featuring integrated headrests while the rear bench uses removable head restraints. The vinyl and fabric seats have a high hip point which provides occupants with an elevated seating position. There’s room for up to 239 liters of cargo, expandable by folding the rear seats.   

Front power windows are standard equipment, with switches mounted on the dashboard. A digital instrument panel with amber backlighting is located at the center of the dashboard. There’s a front storage pocket between the front seats, as well as bottle holders on the center console and door pockets.

Suzuki S-Presso GL

Suzuki S-Presso Colors

In the Philippines, there are 4 available Suzuki S-Presso colors. The 2024 Suzuki S-Presso can come in orange (Sizzle Orange), and there’s also a Suzuki S-Presso in silver (Metallic Silky Silver). Furthermore, one can also get the Suzuki S-Presso in a darker shade of gray (Metallic Granite Grey). And lastly, the Suzuki S-Presso can also be had in red (Fire Red). 

Meanwhile, the top-of-the-line Suzuki S-Presso SE is available in Starry Blue Pearl, which creates a distinction from the non-SE variants.

Technology & Safety

The Philippine-spec S-Presso comes equipped with a 7-inch touchscreen head unit that has an AM/FM radio tuner, USB and Bluetooth connectivity, as well as video, music, and photo playback. Manual air-conditioning controls with rotary switches are located below the display.    

For safety, the Suzuki S-Presso Philippines offers anti-lock brakes with electronic brakeforce distribution, dual front airbags, four 3-point ELR seatbelts with one 2-point lap belt, and ISOFIX child seat anchor points. Childproof rear door locks and rear parking sensors are also included, as well as seatbelt reminders for the front occupants.  

In crash tests conducted by Global NCAP, the S-Presso scored zero stars out of five for the base variant without seatbelt pre-tensioners, front passenger airbags, and ISOFIX anchors, features that are omitted on the Indian-spec base trim.

The 2024 AGS variant then gets hill-hold control. 

Platform & Chassis

The Philippine-spec S-Presso is built around the fifth-generation HEARTECT K platform, which Suzuki Philippines claims uses advanced and ultra-high tensile steel. Better ride quality and handling are achieved through increased rigidity, while the chassis reduces the vehicle’s weight by up to 30 kg. The platform has been in use since 2014 on the Suzuki Alto and currently underpins a range of other Suzuki models such as the Swift, DZire, Ertiga, and XL7.    

Suzuki designed the frame of the S-Presso to center around the Total Effective Control Technology (TECT) concept, resulting in a structure that can absorb and disperse crash energy in the event of a collision. Electric power steering combined with the vehicle’s small dimensions allows it a minimum turning radius of 4.5m. Front MacPherson strut and rear torsion beam suspension are standard.

Engine & Drivetrain

The Suzuki S-Presso sold in the Philippines runs on a 1.0-liter K10B 3-cylinder gasoline engine that produces 67 hp and up to 90 Nm of torque. This is mated to a 5-speed manual transmission or 5-speed auto-gear shift gearbox that routes power to the front wheels.

Available colors for the Suzuki S-Presso 2024 in the Philippines include Sizzle Orange, Fire Red, Metallic Granite Gray, Metallic Silky Silver, and Pearl Starry Blue (exclusive to the Special Edition).

The Suzuki S-Presso 2024's main advantage is in terms of price compared to its rivals, as it is currently the most affordable car that can be bought brand-new in the market. It matches the Toyota Wigo in terms of ground clearance but is generally smaller in most respects than other contenders in the segment. Owing to its price tag, the S-Presso had to do away with certain interior amenities such as power windows on the rear doors, although it still manages to come with a touchscreen head unit that has Bluetooth connectivity. However, it is only available in a 5-speed manual transmission.

Suzuki S-Presso 2024 Price List

Let's check out the Suzuki S-Presso 2024 price in September in the Philippines.

 Variants Price
Suzuki S-Presso GL MT ₱620,000
Suzuki S-Presso GL AGS ₱660,000

Suzuki S-Presso Pros & Cons

Pros

  • Affordable
  • SUV styling 
  • Roomy cabin
  • Outstanding fuel economy

Cons

  • Subpar insulation against noise and vibration 
  • No Apple CarPlay/Android Auto
  • No tachometer for gear shifts
  • Available only with a manual transmission

Suzuki S-Presso FAQs

1. What are the dimensions of Suzuki S-Presso?

The overall dimension of the Suzuki S-Presso is 3,565 mm length x 1,520 mm width x 1,565 mm height.

2.  Is the Suzuki S-Presso automatic or manual?

The Philippine-spec Suzuki S-Presso is only offered with manual transmission.

3. How much is Suzuki S-Presso 2024 in the Philippines?

The price of the new S-Presso in the Philippines ranges from 620,000 Php for the GL to 660,000 for the AGS.

4. How many color options does the Suzuki S-Presso have?

Locally, Suzuki S-Presso has 4 available colors: Metallic Silky Silver, Sizzle Orange, Metallic Granite Grey, and Fire Red.

5. Is the Suzuki S-Presso a hatchback?

Yes, it is.

₱ 620,000 - ₱ 660,000

Explore
Joseph Paolo Estabillo

Joseph Paolo Estabillo

Author

Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being Philkotse.com’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.

Facebook: https://www.facebook.com/kapatilya

View more