Geely PH new president aims to strengthen brand’s dealer network

Updated Apr 05, 2022 | Same topic: Automotive Industry Updates

The Chinese marque aims to have 40 dealerships by the end of 2022.

Sojitz G Auto Philippines (SGAP), Geely’s official distributor in the country, has officially appointed Yugo Kiyofuji as its new president and CEO. He is now in charge of expanding Geely’s name in the local market by rolling out services and programs including the strengthening of its dealer network.

SGAP new president and CEO Mr. Yugo Kiyofuji

Mr. Yugo Kiyofuji, SGAP President and CEO

In our previous report, Geely Philippines aims to have 40 operating dealerships by the end of 2022. It would be a significant achievement for the company as it only started expanding its dealer network in 2019. Currently, a total of 27 dealerships are established in the country.

Kiyofugi will lead the operations with his 20 years of experience in the automotive industry from various markets including the Middle East, Latin America, and Australia. He replaced Yosuke Nishi who did a commendable job in making the Geely brand known to Filipinos, finishing tenth in 2021’s sales race with 6,104 units sold.

Mr. Yugo Kiyofuji and Mr. Yosuke Nishi for SGAP. Geely Philippines

Mr. Kiyofuji with outgoing SGAP President and CEO, Mr. Nishi

For this year, Geely Philippines is looking even stronger now that it has an entry into the competitive subcompact sedan segment with the Emgrand. It is joined by Geely Coolray, Azkarra, and Okavango in achieving a better sales performance this 2022. All of which are available in the company’s growing dealership nationwide.

“I am very grateful for the customers and business partners who accepted and supported the Geely brand up to now that enabled us to become [the] top 10 automotive brand within a short period of time,” said SGAP President and CEO Kiyofuji.

“Our role is to take SGAP to the next level and become one of the top passenger vehicle brands by 2025, strengthening our dealer network as well as exceeding the customer expectation. I am very much excited to take on the challenges ahead and committed to leave no stones unturned to achieve our mid-term goal,” added Kiyofuiji.

Here at Philkotse.com, we deliver the latest news in the local market.

Know more about Geely

Geely

Geely Philippines currently offers three models in the local market this 2023. The Geely Emgrand sedan is the cheapest model with a starting price of Php 753,000 for the entry-level S MT, while the most expensive Geely in the Philippines is the Geely Azkarra with a maximum price of Php 1,765,000 for the flagship Luxury 1.5 DCT. There are two crossovers in the Philippine lineup consisting of the Geely Coolray and Geely Azkarra, as well as one MPV which is the Geely Okavango.

In addition to the monthly updated Geely car price list, Philkotse.com always ensures that it is the address that provides all the best promotions from all dealers in the Philippines along with prepaid and paid programs, and the lowest monthly contribution that car buyers cannot ignore.

Rex Sanchez

Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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