How Mitsubishi Pajero planners should learn from Suzuki Jimny’s successful story

Sep 04, 2018 | Same topic: Highlights of the week
In Japan, only 43 Mitsubishi Pajeros found new homes last month.

The Mitsubishi Pajero or Mitsubishi Montero is going into hard times to conquer customers’ confidence in its native land, Japan, and perhaps worldwide as well. Its diminishing sales figures suggest its product planners need to take new moves and Japanese media have some advice for them. They take the Jimny 2018 as a prime example to follow, a model that was ordered for over a year.

Angular front of the Mitsubishi Pajero 2019

The Pajero is in the class that draws the attention of a limited type of customers

According to the latest auto news, when the Suzuki Jimny 2018 was launched in early July, the company set a sales target for a year of 16,200 units regardless of the fact that the deliveries won’t be completed within a year. On the flip side, sadly, in Japan, only 43 Mitsubishi Pajeros found new homes last month.

There are some excuses for that. First, the Pajero was priced much higher than the Suzuki Jimny 2018 (more than two times to be exact). Second, the Pajero is in the class that draws the attention of a limited type of customers. What’s more, to combat the arch-rival Toyota Land Cruiser Prado in the same segment is not an easy task at all. Not to mention, the current generation of the Mitsubishi’s model soon turns 12 next month.

Video: 2018 Mitsubishi Pajero - Interior Exterior And Drive

On its website, BestCarWeb Japan has its voice (translated):

For the latest Jimny is due to gaining back its popularity by returning to the idea of the initial model. The first Mitsubishi Pajero’s three door had gained its popularity thanks to its simplicity and functionality like the latest Jimny.

side of the Mitsubishi Pajero 2019

In Japan, only 43 Mitsubishi Pajeros found new homes last month

In the back, the Pajero seems not to be consistent throughout different generations. At the start, plenty of customers showed their eagerness to have the 4WD but later the Pajero became a more high-class model, which haven’t made many happy. In the future, the Pajero should be focused on gaining back the sense of practicality for professionals. Pajero product planners should research what’s driving the Jimny into success.

With the partnership with the Renault-Nissan Alliance, Mitsubishi will be more determined to renew its off-road vehicle. Many believe the platform we see on the 7th-gen Nissan Patrol will be used for it.

Angular rear of the Mitsubishi Pajero 2019

In the back, the Pajero seems not to be consistent throughout different generations​

And, the modern days requires stricter and stricter emission standards, which can be a premise that the Mitsubishi Pajero should adopt a plug-in hybrid engine which ditches the mechanical 4x4 system to pave a way for rear-mounted electric motors.

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