How Mitsubishi Pajero planners should learn from Suzuki Jimny’s successful story

Updated Oct 15, 2020 | Same topic: Highlights of the Week

In Japan, only 43 Mitsubishi Pajeros found new homes last month.

The Mitsubishi Pajero or Mitsubishi Montero is going into hard times to conquer customers’ confidence in its native land, Japan, and perhaps worldwide as well. Its diminishing sales figures suggest its product planners need to take new moves and Japanese media have some advice for them. They take the Jimny 2018 as a prime example to follow, a model that was ordered for over a year.

Angular front of the Mitsubishi Pajero 2019

The Pajero is in the class that draws the attention of a limited type of customers

According to the latest auto news, when the Suzuki Jimny 2018 was launched in early July, the company set a sales target for a year of 16,200 units regardless of the fact that the deliveries won’t be completed within a year. On the flip side, sadly, in Japan, only 43 Mitsubishi Pajeros found new homes last month.

There are some excuses for that. First, the Pajero was priced much higher than the Suzuki Jimny (more than two times to be exact). Second, the Pajero is in the class that draws the attention of a limited type of customers. What’s more, to combat the arch-rival Toyota Land Cruiser Prado in the same segment is not an easy task at all. Not to mention, the current generation of the Mitsubishi’s model soon turns 12 next month.

>>> Related: Learn more about the Philippine-market Mitsubishi Pajero

Video: 2018 Mitsubishi Pajero - Interior Exterior And Drive

On its website, BestCarWeb Japan has its voice (translated):

For the latest Jimny is due to gaining back its popularity by returning to the idea of the initial model. The first Mitsubishi Pajero’s three door had gained its popularity thanks to its simplicity and functionality like the latest Jimny.

side of the Mitsubishi Pajero 2019

In Japan, only 43 Mitsubishi Pajeros found new homes last month

In the back, the Pajero seems not to be consistent throughout different generations. At the start, plenty of customers showed their eagerness to have the 4WD but later the Pajero became a more high-class model, which haven’t made many happy. In the future, the Pajero should be focused on gaining back the sense of practicality for professionals. Pajero product planners should research what’s driving the Jimny into success.

With the partnership with the Renault-Nissan Alliance, Mitsubishi will be more determined to renew its off-road vehicle. Many believe the platform we see on the 7th-gen Nissan Patrol will be used for it.

>>> Related: Learn more about the Philippine-market Suzuki Jimny

Angular rear of the Mitsubishi Pajero 2019

In the back, the Pajero seems not to be consistent throughout different generations​

And, the modern days requires stricter and stricter emission standards, which can be a premise that the Mitsubishi Pajero should adopt a plug-in hybrid engine which ditches the mechanical 4x4 system to pave a way for rear-mounted electric motors.

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Know more about Mitsubishi Pajero

Mitsubishi Pajero

The Mitsubishi Pajero is at the top of the Mitsubishi Philippines' SUV range. It is a true off-roader that has a strong cult of following both locally and globally. The Mitsubishi Pajero is a favorite among car buyers and car enthusiasts who want style, adventure, and power in one package. The new Pajero comes in a bolder and more premium look. The front end of the vehicle features a new bumper integrated chrome grille as well as a more aggressive front bumper with LED daytime running lamps. The SUV's muscular styling is complemented by the new twin-6-spoke 18-inch alloy wheels with 265/60 R18 tires. The rear part of the SUV gets a redesigned 5th door. The spare tire carrier also receives a more integrated redesign. It now features a new power sunroof, which comes as a standard. The interior also received several styling updates, including piano-black accents and new silver and carbon fiber trim that gives off an elegant feel. The steering wheel of the Mitsubishi Pajero also comes with audio controls the DVD/MP3 player that transmits sounds via six speakers. Mitsubishi Philippines offers the Mitsubishi Pajero in 3.2L diesel engine, in-line 4-cylinder 16-valve DOHC. Some of the standard features available in this SUV are airbags, ABS with EBD, alarm, rear parking sensors, and immobilizers.

From ₱3,000,000

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