Iza Calzado, Rachel Peters show why Ford Ranger is a versatile vehicle

Updated Nov 04, 2020 | Same topic: Automotive Industry Updates

Tough women need a tough truck like the Ford Ranger.

Since dirt was dirt, pickup trucks were usually associated with men. Pickup trucks after all continue to fill in several utilitarian duties, which are mostly male-dominated. It works great as a construction site roundabout, as a farm vehicle, and it’s one of the best cars to go off-road with.

In the present day, however, women are getting more involved in those aforementioned activities. In turn, the pickup truck has also evolved to become a comfortable ride on the road. It can now fulfill the role of a daily driver and as a daily family chariot. That of course means that more and more women are driving pickup trucks, either as a vehicle for work, as a daily, and for fun.

A picture of the Ford Ranger Wildtrak parked in the wilderness

The Ford Ranger is tough enough for the needs of both Men and Women

Ford Philippines is very much aware of this fact. As such, it wants to bring the pickup truck even closer to women customers. To do this, the company introduced the “Ranger for Her” campaign.

With the “Ranger for Her”, the American brand wants to further connect the “Built Ford Tough” characteristics of the Ford Ranger with strong and empowered women. Ford PH then brought in actress and advocate Iza Calzado to become the face of the “Superheroes” campaign, which positions the Ford Ranger as an enabler of good deeds.

Through the Superheroes campaign, Calzado reached out to a Gawad Kalinga community located in Dasmariñas, Cavite. There, she connected to and recognized the women leaders of the Kusina ng Kalinga Project. The said project works hard to provide sustenance to over 300 individuals daily. Calzado also gave away 200 sanitation kits, disinfection materials, and personal protective devices, all of which were loaded on a Ford Ranger Wildtrak.

A picture of Iza Calzado together with a Ford Ranger

Iza Calzado together with a Ford Ranger filled up with sanitation kits and PPEs

Rachel Peters, a beauty queen, and entrepreneur, also lends her aid with the “Great Driving Roads” campaign. This campaign aims to show that the Ford Ranger is an effective partner in reviving and further promoting local tourism.

To do just this, Peters took a Ford Ranger Wildtrak to visit several scenic locations all across the country. She will then star in a two-episode travel video series that will be aired on Ford Philippine’s official social media channels, as well as on her own social media channels.

With this, Peters will not only showcase the travel destinations but also share the stories of people she met on the journey.

>>> Related: Facelifted 2021 Ford Ranger teased ahead of November 5 Thailand debut

A picture of Rachel Peters driving the Ford Ranger

Rachel Peters driving the Ford Ranger

The aforementioned projects are part of the “Ranger for Her” campaign wherein Calzado and Peters will show why a great number of women are being drawn towards the Ford Ranger. Tough women, after all, will need an equally tough and capable truck to aid in their efforts to serve the community and make a difference.

For more automotive news, keep reading here on Philkotse.com.

Know more about Ford Ranger 2021

Ford Ranger

<p>The Ford Ranger received numerous facets and practicality and is one of the long-running in the segment of pickup trucks. Still, it has changed a lot in recent years, and today, it is equipped with proper SUV features, truck muscularity, spacious cabin, car drivability, and the like.</p> <p>The sport-themed oriented urban truck was intended for the buyer&#39;s active lifestyle. Hence, the Blue Oval Company&#39;s midsize pickup truck is also utilized as a lifestyle &#39;weekend&#39; SUV aside from being just a pickup car. Its robust and multi-talented platform is common for both Ford Ranger and <a href="https://philkotse.com/ford-everest-price-philippines" title="Ford Everest Philkotse Car Guide">Everest</a>, the latter is considered one of the leading SUVs in its respective segment.</p> <p>Powering the Ford Ranger is either a 2.5-litre or&nbsp;3.0-litre Dura TORQ TCDi diesel engines that supply high values of power and torque as well as better mileage. It also features enough room and additional space at the back for either business or personal purposes.</p> <p>The double cabin pickup truck comes with on-road agility, together with its competent handling and reasonable off-roading capability with a 4x4 mechanism. Moreover, the midsize pickup truck&nbsp;features top-class safety features and competes with the types of <a href="https://philkotse.com/isuzu-d-max-price-philippines" title="Isuzu D-Max Philkotse Car Guide">Isuzu D-Max</a>, <a href="https://philkotse.com/toyota-hilux-price-philippines" title="Toyota Hilux Philkotse Car Guide">Toyota Hilux</a>, <a href="https://philkotse.com/chevrolet-colorado-price-philippines" title="Chevrolet Colorado Philkotse Car Guide">Chevrolet Colorado</a> and, <a href="https://philkotse.com/mitsubishi-strada-price-philippines" title="Mitsubishi Strada Philkotse Car Guide">Mitsubishi Strada</a>.</p>

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Cesar G.B. Miguel

Cesar G.B. Miguel

Author

Cesar is a graduate of AB English with previous experience working as a freelance writer for varied internet publications in-between his former stints in the Pharmaceutical Industry, and later as a First Aid Provider and Training Staff at the Iligan City Disaster Risk Reduction and Management Office.

Since childhood, Cesar has been keenly interested in cars. He has learned the ins and outs of these marvelous vehicles and is a competent amateur mechanic who is keen on sharing his knowledge.

Cesar is perceptive of car culture in general – not only in the Philippines but in global regard, as well. His knowledge ranges from the prevalent stories and trends among car enthusiasts around the world, to closely following the latest local and international developments in the automotive industry.

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