Since dirt was dirt, pickup trucks were usually associated with men. Pickup trucks after all continue to fill in several utilitarian duties, which are mostly male-dominated. It works great as a construction site roundabout, as a farm vehicle, and it’s one of the best cars to go off-road with.
In the present day, however, women are getting more involved in those aforementioned activities. In turn, the pickup truck has also evolved to become a comfortable ride on the road. It can now fulfill the role of a daily driver and as a daily family chariot. That of course means that more and more women are driving pickup trucks, either as a vehicle for work, as a daily, and for fun.
The Ford Ranger is tough enough for the needs of both Men and Women
Ford Philippines is very much aware of this fact. As such, it wants to bring the pickup truck even closer to women customers. To do this, the company introduced the “Ranger for Her” campaign.
With the “Ranger for Her”, the American brand wants to further connect the “Built Ford Tough” characteristics of the Ford Ranger with strong and empowered women. Ford PH then brought in actress and advocate Iza Calzado to become the face of the “Superheroes” campaign, which positions the Ford Ranger as an enabler of good deeds.
Through the Superheroes campaign, Calzado reached out to a Gawad Kalinga community located in Dasmariñas, Cavite. There, she connected to and recognized the women leaders of the Kusina ng Kalinga Project. The said project works hard to provide sustenance to over 300 individuals daily. Calzado also gave away 200 sanitation kits, disinfection materials, and personal protective devices, all of which were loaded on a Ford Ranger Wildtrak.
Iza Calzado together with a Ford Ranger filled up with sanitation kits and PPEs
Rachel Peters, a beauty queen, and entrepreneur, also lends her aid with the “Great Driving Roads” campaign. This campaign aims to show that the Ford Ranger is an effective partner in reviving and further promoting local tourism.
To do just this, Peters took a Ford Ranger Wildtrak to visit several scenic locations all across the country. She will then star in a two-episode travel video series that will be aired on Ford Philippine’s official social media channels, as well as on her own social media channels.
With this, Peters will not only showcase the travel destinations but also share the stories of people she met on the journey.
>>> Related: Facelifted 2021 Ford Ranger teased ahead of November 5 Thailand debut
Rachel Peters driving the Ford Ranger
The aforementioned projects are part of the “Ranger for Her” campaign wherein Calzado and Peters will show why a great number of women are being drawn towards the Ford Ranger. Tough women, after all, will need an equally tough and capable truck to aid in their efforts to serve the community and make a difference.
For more automotive news, keep reading here on Philkotse.com.
Know more about Ford Ranger 2024
The 2024 Ford Ranger is a 4x4 or 4x2 pickup truck. It is the latest version of the said model, and as of its launch in the Philippine market, it has a total of six different variants.
These are the top-spec Wildtrak 4x4, Wildtrak 4x2, Sport 4x4, Sport 4x2, XLT 4x2, XLS 4x2 AT, XLS 4x2 MT, and the entry-level XL 4x4. As of 2024, prices for these trims range from Php 1,259,000 to Php 1,955,000.
Under the hood of the new Ranger are two different diesel mills. For the Wildtrak 4x4, it uses a 2.0-liter biturbo that can churn out 210 horsepower and 500 Nm of torque. It is also the sole trim that uses a 10-speed automatic tranny.
The rest of the all-new Ranger then gets a 2.0-liter turbodiesel that can produce up to 170 horsepower and 405 Nm of torque. Only the XLS 4x2 and the XL 4x4 may come with a six-speed manual. The other non-biturbo trims then use a six-speed automatic.
Size-wise, the all-new 2024 Ranger is 5,370mm long, 1,918mm wide, and 1,884mm in height. They also offer a wheelbase length of 3,270mm and a ground clearance of 235mm.
Locally, the 2024 Ford Ranger faces the Toyota Hilux, Nissan Navara, Mitsubishi Strada, Isuzu D-Max, Mazda BT-50, etc.
The Ford Ranger Wildtrak 4x4 | Philkotse Features
>>> New and used Ford Ranger 2024 for sale in the Philippines
Ford Ranger Exterior
Depending on the variant, the all-new Ranger is equipped with LED headlamps and LED taillights. It also gets LED front fog lamps, as well as LED daytime running lamps. On the top-spec Wildtrak 4x4, its headlamps are adaptive Matrix LED headlamps.
Most trims except the XLS 4x2 and XL 4x4 also come with power-folding and power-adjustable side mirrors, a bedliner, roof rails, rain-sensing wipers, and an easy-lift tailgate. All do come with front and rear mud flaps.
>>> Read more information about the Ford Ranger:
- Next-gen Ford Ranger among 2023 Women’s World Car of the Year finalists
- Next-gen 2023 Ford Ranger is truck made for work and play, owners say
Ford Ranger Launch
The all-new 2024 Ford Ranger is the fourth-generation version. It was developed by Ford Australia, and the production for the said model started in Thailand in 2022.
Locally, the all-new Ranger will debut locally in July 2022. As of its launch, it has a total of seven different trims.
Ford Ranger Interior
At the most, the new Ranger can seat up to five occupants. The higher-spec trims of this model also get a dual-zone automatic climate control system, smart entry, a push-to-start button, and an auto-dimming rearview mirror, among others.
Only the Wildtrak variants get the Wildtrak-style decorations for their leather and synthetic leather seats. The mid-spec Sport seats are wrapped with the same material, though the entry-level XLT, XLS, and XL get fabric seats.
The front seats for the Wildtrak are also power-adjustable. Most variants except the XLS and XL then come with a center folding armrest for their rear bench seats.
Technology & Safety Features
For entertainment, the Wildtrak trims come with a 12-inch touchscreen, while the rest get a smaller 10-inch headunit. All do come with Sync 4 software, as well as wireless Apple CarPlay and Android Auto connectivity. The Ranger then gets a total of six speakers, except for the XL trim which comes with four.
For safety, all trims get anti-lock braking and ISOFIX child seat anchors. Only the 4x4 trims, however, get hill-descent control. All variants except the XL also come with hill launch assist and rollover mitigation.
The Wildtrak variants then come with seven airbags, whereas the rest get six airbags. The only trim that doesn't have electronic stability is the XL.
Regarding driver assist features, only the top-spec Wildtrak 4x4 gets an automatic emergency braking system, adaptive cruise control, lane departure warning, lane keep assist, blind-spot monitoring, rear-cross traffic alert, a 360-degree camera, evasive steering, etc.
The mid-spec models like the Sport and Wildtrak 4x2 do come with cruise control.
Platform & Chassis
The latest version of the Ranger uses the ladder-frame T6 platform. Currently, it shares this with the Ford Bronco, Ford Everest, and the Volkswagen Amarok.
For the front, this pickup truck uses a double-wishbone-type suspension. It then gets leaf springs for the rear. Only the Wildtrak models come with disc brakes all around. The rest then come with a front disc brake and a rear drum brake.
Only the 4x4 trims come with an electronic locking rear differential. These are the Wildtrak 4x4, Sport 4x4, and the XL 4x4.
For wheels, the XLT uses a 17-inch alloy set, while the XLS gets a 16-inch alloy set. Only the entry-level XL gets a 16-inch steel set. In turn, the Wildtrak and Sport trims ride on an 18-inch alloy set.
Ford Ranger Engine & Drivetrain
The 2024 Ford Ranger has two different engine options. For the Wildtrak 4x4, it utilizes a 2.0-liter biturbo diesel that can produce up to 210 horsepower and 500 Nm of torque. It is also the only variant that gets a 10-speed automatic.
The rest meanwhile, uses a 2.0-liter single turbo diesel mill. At maximum, this four-banger is good for 170 horsepower and 405 Nm of torque. This engine is then paired with a six-speed automatic tranny, or a six-speed manual gearbox.
Ford Ranger 2024 Price List
Let's check out the Ford Ranger 2024 price in September in the Philippines.
Variants | Price |
---|---|
Ford Ranger 2.0 Turbo XL 4x4 MT | ₱1,259,000 |
Ford Ranger 2.0 Turbo XLT 4x2 AT | ₱1,389,000 |
Ford Ranger 2.0 Turbo Sport 4x2 AT | ₱1,504,000 |
Ford Ranger 2.0 Turbo Wildtrak 4x2 AT | ₱1,614,000 |
Ford Ranger 2.0 Turbo Sport 4x4 AT | ₱1,624,000 |
Ford Ranger 2.0 Turbo Wildtrak 4x2 AT (Snowflake White Pearl) | ₱1,629,000 |
Ford Ranger 2.0 Bi-Turbo Wildtrak 4x4 AT | ₱1,940,000 |
Ford Ranger 2.0 Bi-Turbo Wildtrak 4x4 AT (Snowflake White Pearl) | ₱1,955,000 |
Ford Ranger 2024 FAQs
1. In terms of size does the 2024 Ford Ranger change?
The 2024 Ford Ranger is two inches bigger and two inches longer than it was before in terms of size.
2. Which engine will power the Ford Ranger in 2024?
The 2.3-liter turbo-four in the 2024 Ford Ranger produces 270 horsepower and 310 pound-feet of torque.
3. How much will the Ford Ranger 2024 cost?
The price of the Ford Ranger 2024 ranges from P1,259,000 to P1,955,000, depending on the variants.
4. How many colors will the Ford Ranger 2024 be available?
The Ford Ranger 2024 will be available in 4 colors: Absolute Black, Arctic White, Code Orange, and Conquer Gray.
₱ 1,213,000 - ₱ 1,910,000
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