BMW debuts its version of the future where in-car entertainment is concerned, with a massive rear display making its appearance at the 2022 Consumer Electronics Show (CES) in Las Vegas.
That is one large screen for your multimedia fix
Aptly dubbed the BMW Theater Screen, the monitor features a diagonal measurement of 31 inches, spanning almost the width of a typical vehicle cabin. It deploys from the headliner using a sophisticated mechanism on both sides of the sunroof, with the sun blinds on the side and rear windows moving into place as the ambient lighting darkens the cabin, for a unique cinema experience on wheels.
The screen’s movement is accompanied by sound design created exclusively by Academy Award-winning composer Hans Zimmer, giving passengers a glimpse of what to expect with the integrated 30-speaker Bowers & Wilkins Diamond Surround Sound System. Once in place, the Theater Screen becomes an ultra-wide panorama display extending from the headliner to the front seat backrests.
Imagine playing your favorite titles here on long journeys
Multimedia content can be displayed in a range of formats from 16:9 to 32:9, featuring a display resolution of 8000 x 2000 pixels in 8K ultra-high definition. Occupants can easily move the screen to get the ideal viewing angle via touch controls mounted on the edges or the door handles.
There's onboard 5G connectivity for fast and reliable data transmission. An HDMI connection makes it possible for users to hook up a gaming console, While BMW is partnering with Amazon to endow the display with Fire TV functionality, the carmaker says that it is also working on streaming offerings that are specific to the Chinese market.
The BMW Theater Display could be offered on the next iteration of the 7 Series
To avoid driver distraction, the system can be set to direct as much sound as possible to the rear part of the cabin. Passengers can also use headphones to have the audio experience completely to themselves.
The version of the BMW Theater screen shown at CES is apparently very close to series production, reportedly demonstrated in what looks like the next-generation 7 Series. BMW adds that the feature will be offered in more of its luxury models as well.
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Know more about BMW 7 Series 2024
The 2023 BMW 7 Series is the brand's full-size luxury sedan. Globally, the German automaker has already unveiled the all-new seventh-gen 7 Series last April 2022. But in the Philippines, the sixth-gen model is available in one variant which is priced at Php 5,990,000. Powering this vehicle is a 2.0-liter inline-4 turbocharged gasoline engine with 265 horsepower and 400 Nm of torque. As standard, the engine uses an 8-speed automatic transmission.
DImensions-wise, the 7 Series is 5,120 mm long, 1,902 mm wide, and 1,467 mm high, with a wheelbase rated at 3,070 mm. Locally, this German full-size luxury sedan is competing against the likes of the Mercedes-Benz S-Class, Lexus LS, and Audi A8.
₱ 5,990,000
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