BMW to boost China EV sales with more charging stations

Updated Jun 04, 2021 | Same topic: Automotive Industry Updates

The brand wants to put more power to the people.   

As the world’s largest automotive market, China is a mecca for carmakers. The worldwide push for electric mobility is spurring BMW to aim for a starring role on this stage, with plans to add more charging stations across the country.

BMW i3

BMW is gearing up to claim a big share of China's EV market 

In a report from Nikkei Asia, the German marque announced that it is teaming up with local partners to build some 360,000 additional electric vehicle (EV) charging points, 150,000 of these being capable of supporting fast-charging modes. The stations will not be exclusive to BMW EV models, as vehicles from other brands will also be able to use them.

VW e-Golf

German rival Volkswagen also inked a deal to build more charging stations in the mainland 

BMW Group China President and CEO Jochen Goller says this is part of the company’s ambitious undertaking to corner demand for EVs in the Middle Kingdom, with 12 fully-electric models planned for launch in the Chinese market by 2023. BMW’s goal is to have at least one EV out of every four models sold in China by 2025.    

In 2020, BMW signed a deal with Chinese utility firm State Grid Corporation for a joint expansion of China’s charging network. Another German carmaker, Volkswagen, also set up a joint venture with Shanghai-based start-up Du-Power New Energy to build 170,000 flexible quick-charge stations through partnerships.  

The tie-ups have appeared necessary, as major carmakers who once reigned supreme with combustion vehicles have so far struggled against dedicated electric brands such as Tesla.  

GAC charging station  

The lack of charging stations in China has hampered EV adoption among customers  

Chinese government support for the shift to EVs has been consistent, with more than 300,000 charging pillars available in the mainland. But EV adoption has yet to become more widespread, as China’s vast geographical size continues to dwarf existing charging infrastructure.  

China Passenger Car Association Secretary-General Cui Dongshu believes building additional charging points will spur EV demand. “Building charging points is not expensive,” he says. We think it is an effective way to strengthen brand competitiveness and encourage purchases by customers.”  

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BMW

<p>BMW has become one of the most acclaimed luxury car brands in the world through its elevated quality, refined aesthetics, and remarkable drive performance. In 1993, Filipino automobile enthusiasts had their first taste of the German brand&rsquo;s top-class lineup and has since been topping the charts in the premium vehicle segment. In December 2017, SMC Asia Car Distributors Corp. (SMCACDC) became the official importer, distributor, and service provider of BMW automobiles and motorcycles in the Philippines. SMCACDC is an exclusively owned Filipino company under San Miguel Corporation headed by their chairman, Mr. Ramon S. Ang.</p>

Joseph Paolo Estabillo

Joseph Paolo Estabillo

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Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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