Yuchengo Group breaks ground for upcoming Geely Manila dealership

Updated Mar 10, 2021 | Same topic: Automotive Industry Updates

The company takes on a more active role in marketing Geely cars.

The House of Investments (HI) under the Yuchengo Group of Companies (YGC) has always been associated with running dealerships for two prominent Japanese automakers. Now, it’s taking Chinese car brand Geely under its wing.

Geely Manila groundbreaking

A new Geely dealership will soon rise in Manila

HI previously worked behind the scenes as a shareholder of Sojitz G Auto Philippines (SGAP), the authorized distributor of Geely vehicles in the country. It recently broke ground for a new dealership in Manila, signifying a more prominent role in the marketing and distribution of Geely models.

Lorenzo Tan

House of Investments President & CEO Lorenzo Tan

“This event holds significance as it will be our first dealership undertaking despite the ongoing Covid pandemic,” according to HI President & CEO Lorenzo Tan, as he reiterated YGC’s commitment to its partnership with Geely.

“Today, almost 3 decades after we have refocused and strengthened our car business. We are adding to our portfolio by building a very modern Geely dealership to service more Filipino customers,” he adds.

Mikihisa Takayama

SGAP President & CEO Mikihisa Takayama

>>> Related: Geely PH aims to increase presence further with 9.5K sales target

The event was also attended by SGAP representatives led by President & CEO Mikihisa Takayama, along with Executive Vice President Yosuke Nishi.

“Consistent with our goal to expand SGAP’s dealer network and to reach more Geely customers nationwide, SGAP will continue to work hard for our customers,” Takayama said. “Our partnership with House of Investments is a significant step in realizing it despite the pandemic restrictions. The rise of Geely Manila is definitely something to look forward to.”

Geely Coolray

Customers in Manila will now have more opportunities to experience Geely's lineup

Geely Manila is expected to be fully operational in April 2021, giving the city’s residents more choices with Geely’s lineup of lifestyle vehicles such as the Coolray subcompact, Azkarra compact, and Okavango 7-seat midsize crossovers. By this time, a fourth Geely model is also anticipated to arrive in the Philippine market.

The expansion is in line with Geely’s target to achieve sales of 9,500 units for 2021, with the company having opened its third Mindanao branch in January and its first outlet in Cebu last month.

Get more automotive updates at Philkotse.com.

Know more about Geely Coolray 2024

Geely Coolray

The Geely Coolray 2023 is a subcompact crossover. In the local market, this model has three variants with a price ranging from Php 1,083,000 to Php 1,299,000.

Under the hood of the Coolray is a 1.5-liter inline-3 turbocharged gasoline engine capable of making up to 177 horsepower and 255 Nm of torque. It is then linked to a seven-speed wet-type dual clutch gearbox sending power to its front wheels.  

Size-wise, the Coolray is 4,330mm long, 1,800mm wide, and 1,609mm in height. It also has a wheelbase length of 2,600mm.  

Locally, the Coolray competes against the likes of the Toyota Raize, Nissan Kicks, Hyundai Creta, Kia Seltos, Mazda CX-3, Honda HR-V, Chevrolet Tracker, MG ZS, among others.  

 

₱ 1,083,000 - ₱ 1,299,000

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Joseph Paolo Estabillo

Joseph Paolo Estabillo

Author

Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being Philkotse.com’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.

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