Yuchengo Group breaks ground for upcoming Geely Manila dealership

Updated Mar 10, 2021 | Same topic: Automotive Industry Updates

The company takes on a more active role in marketing Geely cars.

The House of Investments (HI) under the Yuchengo Group of Companies (YGC) has always been associated with running dealerships for two prominent Japanese automakers. Now, it’s taking Chinese car brand Geely under its wing.

Geely Manila groundbreaking

A new Geely dealership will soon rise in Manila

HI previously worked behind the scenes as a shareholder of Sojitz G Auto Philippines (SGAP), the authorized distributor of Geely vehicles in the country. It recently broke ground for a new dealership in Manila, signifying a more prominent role in the marketing and distribution of Geely models.

Lorenzo Tan

House of Investments President & CEO Lorenzo Tan

“This event holds significance as it will be our first dealership undertaking despite the ongoing Covid pandemic,” according to HI President & CEO Lorenzo Tan, as he reiterated YGC’s commitment to its partnership with Geely.

“Today, almost 3 decades after we have refocused and strengthened our car business. We are adding to our portfolio by building a very modern Geely dealership to service more Filipino customers,” he adds.

Mikihisa Takayama

SGAP President & CEO Mikihisa Takayama

>>> Related: Geely PH aims to increase presence further with 9.5K sales target

The event was also attended by SGAP representatives led by President & CEO Mikihisa Takayama, along with Executive Vice President Yosuke Nishi.

“Consistent with our goal to expand SGAP’s dealer network and to reach more Geely customers nationwide, SGAP will continue to work hard for our customers,” Takayama said. “Our partnership with House of Investments is a significant step in realizing it despite the pandemic restrictions. The rise of Geely Manila is definitely something to look forward to.”

Geely Coolray

Customers in Manila will now have more opportunities to experience Geely's lineup

Geely Manila is expected to be fully operational in April 2021, giving the city’s residents more choices with Geely’s lineup of lifestyle vehicles such as the Coolray subcompact, Azkarra compact, and Okavango 7-seat midsize crossovers. By this time, a fourth Geely model is also anticipated to arrive in the Philippine market.

The expansion is in line with Geely’s target to achieve sales of 9,500 units for 2021, with the company having opened its third Mindanao branch in January and its first outlet in Cebu last month.

Get more automotive updates at Philkotse.com.

Know more about Geely Coolray 2021

Geely Coolray

The Geely Coolray is a subcompact crossover that recently entered the Philippine automotive market. This model comes in three variants which are the Comfort Turbo, the Premium Turbo, and the Sport Turbo. Physically, all variants are the same size at 4,300 mm long, 1,800 mm wide, and 1,609 mm tall. The engine across all variants is a 1.5 liter 3-cylinder turbocharged gasoline with a power output of 177 hp and 255 Nm of torque. It also features LED daytime running lights and headlights for the top-of-the-line Sport variant. The Coolray’s cabin is decked in black and accented with red design details on the dashboard and the seats. It also comes with 10.25-inch touchscreen infotainment that sits at the center of the car. For additional safety and convenience, the Geely Coolray has a park assist feature and a 360-degree camera view.

From ₱978,000

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Joseph Paolo Estabillo

Joseph Paolo Estabillo

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Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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