Geely PH almost made the top 10 in 2020 despite few dealerships

Sojitz G Auto Philippines, the official distributor of Geely vehicles in the country, is one of the car brands that showed strong sales performance in 2020. Despite having few dealerships last year, Geely Philippines almost made the top 10 brands in terms of unit sales last year. 

The Geely Coolray had a good run last year

Geely PH’s notable sales in 2020 can be attributed to the brand’s marketing strategy as it highlighted the importance of selling a car that speaks for itself. In fact, Geely PH is one of the brands that has changed the market perception when it comes to Chinese cars.  

It’s an open secret that Geely’s presence in the local market is driven by the Coolray subcompact crossover. Throughout 2020, the Geely Coolray is selling like hotcakes as it posted remarkable unit sales. One of the things that can attest to this is the Coolray’s sales performance last June 2020 as it managed to yield 154 units sold, outselling four car companies combined. 

Geely Coolray

The Geely Coolray kept its momentum as it registered 263 units sold in July 2020. Then, in October 2020, the Coolray is once again the top-selling subcompact crossover with 205 units sold. Indeed, the Coolray has made a name for itself in the Philippine automotive industry.   

Other car brands in the Philippines saw that Geely Philippines had a gold mine in its model lineup. As such, different car companies launched their respective counter-attack to challenge the Coolray’s strong sales performance.

Ford Territory

Ford Philippines launched the Territory in August 2020, which is followed by Toyota Philippines’ introduction of the Corolla Cross in the same month. Then, in October 2020, Kia Philippines debuted the Stonic while Hyundai Philippines brought the Venue. This made the local crossover segment even more exciting and tightly contested.

Geely Azkarra five-seater compact crossover

Aside from the Coolray, Geely PH is also offering the Azkarra and the Okavango. The brand is looking to launch a new model in April 2021, which is said to be a sedan. 

Overall, Geely PH sold a total of 2,158 units last 2020 as compared to 229 units in 2019. The brand almost made it into the top 10 car brands last year in terms of unit sales. The 10th spot is held by Foton Philippines with 2,456 units. Of note, Geely PH only had a total of six dealerships in 2020, and the sixth showroom opened its doors in late December. 

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