2020 Philippine car sales down by 40 percent with 244K units sold 

The coronavirus pandemic forced our country into extensive lockdowns that caused limited economic activity. This resulted in a domino effect that brought some of the established companies to lay off their workforce or even shut down their operations.    

The Philippine automotive industry is one of the industries that suffered a huge blow last year. In a report by Visor, the local car sales in 2020 went down by 40.4 percent with a total of 244,617 units sold. In comparison, car sales in the Philippines last 2019 yielded 410,187 units sold.

22 Toyota cars you can buy in the Philippines

Despite the decrease in sales, the Philippine automotive industry was determined to weather the storm caused by the pandemic. One of the things that local car brands did was to shift their strategy in reaching potential clients by investing in the digital platform.  

Car brands in the Philippines revamped their respective websites and transformed it into virtual showrooms. Aside from virtual showrooms, car brands made use of the digital platform by hosting virtual vehicle launches throughout 2020. Despite that, car sales in the Philippines still went down, which is expected due to the economic effect of the pandemic.  

Toyota is still the reigning car brand in the Philippines

With that in mind, Toyota Motor Philippines (TMP) is still the best-selling car brand in the Philippines last 2020. Toyota Philippines yielded 99,545 units sold last year, which translates to a 40.7 percent market share. In comparison, TMP sold 161,385 units last 2019. As such, TMP had a decrease of 38.3 percent in terms of Year-To-Date sales.   

Mitsubishi Xpander

Coming in second is Mitsubishi Motors Philippines Corporation (MMPC) with 37,366 units sold, a 15.3 percent market share. Mitsubishi Philippines yielded 64,065 unit sales last 2019, which means that it suffered a sales dip of 41.7 percent.  

Nissan Navara

The top three car brands in the Philippines last year are rounded up by Nissan Philippines, Inc. (NPI) with 21,751 units sold, an 8.9 percent market share. In 2019, Nissan Philippines registered 42,694 units sold, translating to a sales plummet of 49.1 percent.    

Hyundai and Suzuki completed the top five car brands in the Philippines in 2020. Hyundai posted a total of 16,346 units sold while Suzuki had 15,515 units. On the other hand, Ford fell short in entering the top five car brands in 2020 with 14,775 units sold.        

Toyota, Mitsubishi, and Nissan are the top three brands in 2020. [Source: Visor] 

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