Volvo tops all other carmakers in tech innovation, according to study     

Updated Oct 26, 2020 | Same topic: Latest Consumer Reports
Owners appreciate Volvo’s loadout of technological and safety features.  

When it comes to innovations in automotive technology, there’s apparently no better brand for customers than Volvo, according to the 2020 J.D. Power U.S. Tech Experience Index (TXI) Study. 

Volvo S90

There isn't an automobile brand in the world right now that does tech better than Volvo

The study was conducted from February to May this year, with 82,527 owners of 2020 model year vehicles taking part. They were all surveyed after 90 days of ownership.

As the study gauges how vehicle owners perceive advanced technology features, the Swedish luxury car marque has been shown to lead its competitors with an Innovation Index score of 617 out of 1,000, outperforming current car brands in the market.

Among the key findings, the study showed that Volvo owners appreciate certain tech and safety features, such as Oncoming Lane Mitigation (known as Automatic Emergency Steering in the survey) and Cross Traffic Alert with auto-braking (Front and Rear Cross-Traffic Alert and Rear Automatic Braking). Pilot Assist (Active Driving Assistance) also was received favorably.

Pilot assist

Advanced Driver Assist System (ADAS) features including Pilot Assist were well-received by owners

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Other standard Volvo technologies not included in the study are 360-view cameras and sensors, as well as Advanced Driver Assist System (ADAS) features such as Blind Spot Information System (BLIS) and Run Off Road Mitigation. The presence of all these is consistent with Volvo’s commitment to safety.

“At Volvo, we believe in applying technology with purpose, not just for the sake of it,” according to Anders Gustafsson, who heads the Volvo Car Group in the Americas, and is President and CEO of Volvo Car USA. “We have always been about safety. The innovation in our cars adds to that and the J.D. Power Tech Experience Index clearly shows how much our customers appreciate it.”

Volvo Car USA President and CEO Anders Gustafsson

Volvo Car USA President and CEO Anders Gustafsson

“The race never ends to develop ‘must-have’ vehicle technologies,” says Kristine Kolodge, Executive Director of Driver Interaction & Human Machine Interface Research at J.D. Power.

She says that the latest technologies have become a prime consideration for customers, but adds that it’s important for automakers to include features that are both intuitive and reliable. “The user experience plays a major role in whether an owner will use the technology o a regular basis or abandon it and feel like they wasted their money.”     

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Joseph Paolo Estabillo

Joseph has been on the LTO's records since 2004. Old enough to remember riding in taxicabs with analog meters. Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.