Erroll Dueñas is the new president of Chery, Foton

Updated Oct 04, 2021 | Same topic: Automotive Industry Updates

Dueñas’ experience in vehicle commerce to help continue Chery’s and Foton’s momentum. 

United Asia Automotive Group Inc. (UAAGI) announced that it has appointed Mr. Erroll E. Dueñas as its new president effective on September 23, 2021. He has taken the role of spearheading the operations for both Chery Auto Philippines and Foton Motor Philippines, Inc. (FMPI).

UAAGI President Mr. Erroll E. Dueñas

New UAAGI President Mr. Erroll E. Dueñas

One of the challenges the new UAAGI President has to overcome is to battle the threats of the global health crisis. But UAAGI is confident with Dueñas as he comes in with a handful of experiences in the automotive industry. Previously, he was the Vice President for Customer Service Division (CSD) of the company.

“I can say that my humble beginnings have tested me enough to take on a new leadership role. I give credit to the people whom I’ve worked closely with, from the bottom ranks to top management. Learning the ins and outs of vehicle commerce all through these years made me value three key points: innovation, efficiency, and leadership,” said new UAAGI President Mr. Erroll E. Dueñas.

New UAAGI President Mr. Erroll Dueñas

He has been around in UAAGI for quite some time

Another challenge Dueñas has to face is to continue the work of outgoing president Rommel L. Sytin. The previous UAAGI president has taken a seat at the company’s chair of the board. This means that Sytin is still part of UAAGI and Dueñas will report to him from time to time.

“With his new role as UAAGI President, complemented by his extensive expertise in after-sales, service, and customer relations, I am confident that his leadership, together with strong support from dealer partners, will help us improve both the sales and customer experience to further grow the Foton and Chery brands in the market,” said Sytin.

Erroll Dueñas with UAAGI and J&T Express representatives picture taking

Erroll Dueñas alongside representatives from UAAGI and J&T Express

One notable accomplishment Chery Auto Philippines displayed under the leadership of Sytin is the 280-percent sales growth from January to August 2021 as compared to last year. The Chery Tiggo 7 Pro has been a top sales contributor for the Chinese automaker since its Philippine debut earlier this year.

Meanwhile, Sytin led the FMPI in maintaining the third spot in the overall truck sales for 2021 so far. FMPI’s partnership with J&T also grew significantly under Sytin’s management as it turned over a total of 500 truck units to the express delivery courier company partner.

“Notwithstanding the unprecedented pandemic, one of my missions is to ensure that our partners and dealerships expand as aggressively as possible. Moreover, I am looking into executing programs and business game plans to further expand the corporation’s growth into becoming one of the most diversified organizations in the country,” concluded Dueñas.

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Know more about Chery Tiggo 7 Pro 2021

Chery Tiggo 7 Pro

The Tiggo 7 Pro is a five-seater compact crossover that features an aggressive yet sleek exterior design. It is Chinese auto brand Chery’s challenger in the growing crossover segment in the Philippines. Chery Auto Philippines launched the Tiggo 7 Pro in January 2021, and it competes with segment rivals such as the Geely Azkarra, Toyota Corolla Cross, Subaru Forester, among others.   Moreover, the launch of the Tiggo 7 Pro expands Chery Auto PH’s lineup of crossover models, which includes the Tiggo 2, Tiggo 5, Tiggo 7, and the Tiggo 8.

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Rex Sanchez

Rex Sanchez

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Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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