The Suzuki Hustler Concept: Is it a Jimny variant or something else?

Updated Apr 08, 2021 | Same topic: Automotive Industry Updates

Suzuki unveils the Suzuki Hustler. It looks like the Jimny, but its definitely different.

1. Suzuki Hustler Concept debuts at the 2019 Tokyo Motor Show

The 2020 Suzuki Jimny is currently on a roll in the Philippines and in other markets where it was released. and it comes as no surprise that Suzuki, instead of resting on its laurels, is already planning to capitalize on this development.

So, at this year’s Tokyo Motor Show, Suzuki debuted the new Hustler Concept, which might strike most of you as a smaller Jimny variant. We sort of agree, but is it, though?

Suzuki Hustler concept

It may look like the Jimny, but the Hustler belongs to a different vehicle class altogether.

>>> Check out: What will Suzuki bring to the 2019 Tokyo Motor Show?

2. The Suzuki Hustler Concept: Exterior design

The Hustler shares the Jimny's boxy aesthetic, albeit with smaller exterior dimensions. This is because Suzuki based the Hustler on a kei car platform, designed to be small and light, on account of 660cc displacement engines.

A picture of the rear of the Suzuki Hustler

One prominent exterior feature of the Hustler is a really beefy looking roof-rack

What was carried over to the Hustler concept from the Suzuki Jimny though, is its robust off-road appearance. Again, size comes into play; being a kei car, the Hustler simply isn't built for off-roading. Sure, it might be able to handle the occasional dirt road, but don’t expect it to cut through mud or hop over rocks.

3. The Suzuki Hustler Concept: Interior

While it may have to shelve any off-road ambitions, the Hustler has interior elements that highly suggest it can still take on its share of the outdoors. There’s the easy-to-clean plastic flooring and the vinyl-covered rear seatbacks, comprising a wash-and-wear interior that's perfect for storing muddy shoes, wet surfboard, soggy SCUBA rig or anything else you wouldn't otherwise load on a pristine cabin.

The dashboard looks really ergonomic for a kei car, and it's pretty high-tech too. It appears to utilize a fully-digital gauge cluster, and the one displayed at the 2019 Tokyo Motor Show features a nice black interior accompanied by orange accents on the doors, instrument panel, and infotainment system.

Suzuki Hustler dashboard

Black and orange make for a striking combination on the Hustler's dashboard.

Suzuki Carry front seats

The seats also feature the eye-catching orange trim.

>>> Curious about Suzuki cars? Click here to read all Suzuki reviews.

4. The Suzuki Hustler Concept: Engine

Like most kei cars, the Hustler has a standard 660cc engine under its hood; no details on the output, though. The Hustler, despite being a concept vehicle, already looks like a production model, so we can expect it to be released in the Japanese domestic market soon. There are speculations that the production version will be equipped with all-wheel drive.

>>> Meanwhile, widen your car choice in our Suzuki for sale in the Philippines.

Suzuki Hustler concept

The Hustler despite being a concept vehicle, already looks like a production model [Source: Forma Car]

As far as the Philippines is concerned, we hope Suzuki would consider releasing their newer kei models here in the future. There's still a market here for these kinds of cars after all, with the enduring popularity of the Suzuki Super Carry kei truck and the Suzuki Carry kei van here in the country. Until that day comes, anyone looking for a kei car fix will have to make do with surplus or reconditioned units being sold here. 

For more updates of the 2019 Tokyo Motor Show and other automotive news, keep reading on!

Know more about Suzuki


Suzuki Philippines Inc. (SPH) offers 11 new models with a price that starts at ₱499,000 and goes up to ₱1,175,000. It includes 10 passenger cars and one commercial vehicle which is the Suzuki Carry. In the hatchback category, Suzuki Philippines offers the Suzuki S-Presso, Suzuki Swift, and Suzuki Celerio. As for sedans, the Japanese automaker has the Suzuki Dzire. SPH has two MPV offerings, namely the Suzuki Ertiga and Suzuki APV. And the crossover/SUV lineup of the small car manufacturer consists of two models. There's the Suzuki XL7, and Suzuki Jimny.

In addition to the monthly Suzuki car price list, always ensures that it is the address that provides all the best promotions from all dealers in the Philippines along with prepaid and paid programs, and the lowest monthly contribution that car buyers cannot ignore.

Looking for your dream Suzuki cars? Interested to know the Suzuki Cars Philippines price list for 2023? Browse through hundreds of quality vehicles here in Also, stay updated with the latest news, car reviews, and everything you need to know about your favorite car brands.

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.


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