Safety first for your kids

Volkswagen PH kicked off the upgraded version of its Child Safety Initiative (CSI)

Kids are the most vulnerable group to the risk posed on local roads. Realizing that, many people and car makers around the world always want to protect them both as passengers and as pedestrians.

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Automobile company Volkswagen Philippines, exclusive importer and distributor of the number one European car brand in our country, launched its new campaign to further promote child safety, called “Steps to Safety” at the Robinsons Magnolia Mall on May 20. The project, on its second year, aims to prepare children to become more responsible adult road users.

Children learning traffic rules through playing with toy cars

“Steps to Safety” aims to prepare children to become more responsible adult road users

The CSI launched in April 2015 is a child road safety advocacy that increases awareness and impacts valuable lessons towards preparing children – along with their parents – to become responsible adult road users. Volkswagen Philippines’ upgraded CSI campaign this year introduced some added programs such as the Junior Driving Course and the new Steps to Safety module.

The Junior Driving Course featured a miniature simulated roadway with a community for children aged 4 to 8. On this course, fascinating mini-lectures are given on the significance of road signages and which lanes on the roadway are available for traffic before they are allowed to practice driving.

Designed primarily for older children and those who have “graduated” from the Junior Driving Course, the practical application of the Steps to Safety module was done through the aid of a virtual reality environment developed for Volkswagen Philippines.

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Volkswagen Philippines’ upgraded CSI campaign this year introduced some added programs such as the Junior Driving Course and the new Steps to Safety module

Every year, around 1.25 million people around the world die due to traffic crash-related accidents. The World Health Organization (WHO) believes that this global problem is both predictable and preventable.

In addition, according to the Philippine Statistics Authority, more than 500 children die every year due to motor vehicle incidents.

So, what can you do to educate your kids on road safety?

Lifestyle Chronicles - Volkswagen Child Safety Initiative