Ranger, Territory led Ford PH’s March 2021 sales performance

Updated May 03, 2021 | Same topic: Automotive Industry Updates

Ford’s midsize pickup truck posted 760 units sold.

The Ranger is one of the best-performing models of Ford Philippines when it comes to unit sales. Last year, Ford PH reported that the Ranger is among the best-selling 4x4 pickup truck in the Philippines.  

Ford Ranger Raptor front profile shot

Ford Ranger Raptor

The 4x4 versions of Ford’s midsize pickup truck registered a total of 5,093 units sold or 52 percent of the total 9,767 Ranger sales in 2020. This translates to a 24 percent market share, which puts the Ranger as one of the popular pickup trucks in the local market.  

It’s a no-brainer that Ford PH wanted to continue the Ranger’s sales momentum in the market. As such, the car brand said that the Ranger has indeed maintained its leadership in the 4x4 pickup segment. The 4x4 versions of the Ford Ranger sold a total of 1,273 units in the first quarter (Q1) of 2021. In March 2021 alone, the Ranger yielded 760 units sold. The positive sales run of the said midsize pickup truck is led by the Ranger Raptor, which is said to register a market share of 40 percent in the 4x4 pickup segment.

“We are off to a strong start this year and we thank our dealers for their partnership and our customers for their trust and support. The Ford Ranger remains as one of the popular pickups in the market today and we take pride in having the widest lineup of trucks to complement today’s needs and lifestyles,” said Ford PH marketing and field sales operations director Ryan Loreno.

Ford Ranger FX4 Max front profile shot

Ford Ranger FX4 Max

To further sustain the Ranger’s appeal to the local market, Ford PH introduced the FX4 Max last March. The Ranger FX4 Max is inspired by the off-road capabilities of the Ranger Raptor but with more focus on being a workhorse pickup. 

It’s fitted with Fox shocks suspension, and a set of 17-inch alloy wheels with BFGoodrich all-terrain tires. The Ranger FX4 Max also has a 981 kg payload capacity as compared to the Ranger Raptor’s 748 kg. The 2021 Ford Ranger FX4 Max is powered by a 2.0-liter turbocharged diesel engine that puts out 210 hp and 500 Nm of torque. The engine is mated to a 10-speed automatic transmission.

Ford Territory front shot

Ford Territory

The Ford Territory also showed that it’s one of the car brand’s popular models in the Philippine market. It managed to capture a market share of 54 percent with 1,715 vehicles sold in the first quarter. Last March 2021, the Territory posted 599 units sold. 

Ford PH shared that the Territory has attracted buyers who are young professionals, and small families who are looking for a feature-packed crossover. The Ford Territory is equipped with a 1.5-liter EcoBoost gasoline engine that makes 141 hp and 225 Nm of torque. 

Ford PH new managing director Michael Breen

Ford PH new managing director Michael Breen

On the other hand, Ford Philippines is set to have a new managing director effective June 1, 2021. Ford Motor Company appointed Michael “Mike” Breen to be Ford Philippines’ managing director. Breen replaces PK ‘Uma’ Umashankar who has led the blue oval brand in the Philippines for almost two years. Umashankar has been appointed as the director of Ford Customer Service Division, International Markets Group (IMG). 

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Know more about Ford Ranger 2024

Ford Ranger

The 2024 Ford Ranger is a 4x4 or 4x2 pickup truck. It is the latest version of the said model, and as of its launch in the Philippine market, it has a total of six different variants.

These are the top-spec Wildtrak 4x4, Wildtrak 4x2, Sport 4x4, Sport 4x2, XLT 4x2, XLS 4x2 AT, XLS 4x2 MT, and the entry-level XL 4x4. As of 2024, prices for these trims range from Php 1,259,000 to Php 1,955,000.

Under the hood of the new Ranger are two different diesel mills. For the Wildtrak 4x4, it uses a 2.0-liter biturbo that can churn out 210 horsepower and 500 Nm of torque. It is also the sole trim that uses a 10-speed automatic tranny.

The rest of the all-new Ranger then gets a 2.0-liter turbodiesel that can produce up to 170 horsepower and 405 Nm of torque. Only the XLS 4x2 and the XL 4x4 may come with a six-speed manual. The other non-biturbo trims then use a six-speed automatic.

Size-wise, the all-new 2024 Ranger is 5,370mm long, 1,918mm wide, and 1,884mm in height. They also offer a wheelbase length of 3,270mm and a ground clearance of 235mm.

Locally, the 2024 Ford Ranger faces the Toyota Hilux, Nissan Navara, Mitsubishi Strada, Isuzu D-Max, Mazda BT-50, etc.

The Ford Ranger Wildtrak 4x4 | Philkotse Features

>>> New and used Ford Ranger 2024 for sale in the Philippines

Ford Ranger Exterior

Depending on the variant, the all-new Ranger is equipped with LED headlamps and LED taillights. It also gets LED front fog lamps, as well as LED daytime running lamps. On the top-spec Wildtrak 4x4, its headlamps are adaptive Matrix LED headlamps. 

Most trims except the XLS 4x2 and XL 4x4 also come with power-folding and power-adjustable side mirrors, a bedliner, roof rails, rain-sensing wipers, and an easy-lift tailgate. All do come with front and rear mud flaps.

>>> Read more information about the Ford Ranger: 

Ford Ranger Launch

The all-new 2024 Ford Ranger is the fourth-generation version. It was developed by Ford Australia, and the production for the said model started in Thailand in 2022. 

Locally, the all-new Ranger will debut locally in July 2022. As of its launch, it has a total of seven different trims. 

Ford Ranger Interior

At the most, the new Ranger can seat up to five occupants. The higher-spec trims of this model also get a dual-zone automatic climate control system, smart entry, a push-to-start button, and an auto-dimming rearview mirror, among others. 

Only the Wildtrak variants get the Wildtrak-style decorations for their leather and synthetic leather seats. The mid-spec Sport seats are wrapped with the same material, though the entry-level XLT, XLS, and XL get fabric seats.

The front seats for the Wildtrak are also power-adjustable. Most variants except the XLS and XL then come with a center folding armrest for their rear bench seats. 

Technology & Safety Features

For entertainment, the Wildtrak trims come with a 12-inch touchscreen, while the rest get a smaller 10-inch headunit. All do come with Sync 4 software, as well as wireless Apple CarPlay and Android Auto connectivity. The Ranger then gets a total of six speakers, except for the XL trim which comes with four.

For safety, all trims get anti-lock braking and ISOFIX child seat anchors. Only the 4x4 trims, however, get hill-descent control. All variants except the XL also come with hill launch assist and rollover mitigation. 

The Wildtrak variants then come with seven airbags, whereas the rest get six airbags. The only trim that doesn't have electronic stability is the XL. 
Regarding driver assist features, only the top-spec Wildtrak 4x4 gets an automatic emergency braking system, adaptive cruise control, lane departure warning, lane keep assist, blind-spot monitoring, rear-cross traffic alert, a 360-degree camera, evasive steering, etc.

The mid-spec models like the Sport and Wildtrak 4x2 do come with cruise control.

Platform & Chassis

The latest version of the Ranger uses the ladder-frame T6 platform. Currently, it shares this with the Ford Bronco, Ford Everest, and the Volkswagen Amarok. 

For the front, this pickup truck uses a double-wishbone-type suspension. It then gets leaf springs for the rear. Only the Wildtrak models come with disc brakes all around. The rest then come with a front disc brake and a rear drum brake.

Only the 4x4 trims come with an electronic locking rear differential. These are the Wildtrak 4x4, Sport 4x4, and the XL 4x4. 

For wheels, the XLT uses a 17-inch alloy set, while the XLS gets a 16-inch alloy set. Only the entry-level XL gets a 16-inch steel set. In turn, the Wildtrak and Sport trims ride on an 18-inch alloy set. 

Ford Ranger Engine & Drivetrain

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The 2024 Ford Ranger has two different engine options. For the Wildtrak 4x4, it utilizes a 2.0-liter biturbo diesel that can produce up to 210 horsepower and 500 Nm of torque. It is also the only variant that gets a 10-speed automatic.

The rest meanwhile, uses a 2.0-liter single turbo diesel mill. At maximum, this four-banger is good for 170 horsepower and 405 Nm of torque. This engine is then paired with a six-speed automatic tranny, or a six-speed manual gearbox. 

Ford Ranger 2024 Price List

Let's check out the Ford Ranger 2024 price in September in the Philippines.

Variants  Price
Ford Ranger 2.0 Turbo XL 4x4 MT ₱1,259,000
Ford Ranger 2.0 Turbo XLT 4x2 AT ₱1,389,000
Ford Ranger 2.0 Turbo Sport 4x2 AT ₱1,504,000
Ford Ranger 2.0 Turbo Wildtrak 4x2 AT ₱1,614,000
Ford Ranger 2.0 Turbo Sport 4x4 AT ₱1,624,000
Ford Ranger 2.0 Turbo Wildtrak 4x2 AT (Snowflake White Pearl) ₱1,629,000
Ford Ranger 2.0 Bi-Turbo Wildtrak 4x4 AT ₱1,940,000
Ford Ranger 2.0 Bi-Turbo Wildtrak 4x4 AT (Snowflake White Pearl) ₱1,955,000

Ford Ranger 2024 FAQs

1. In terms of size does the 2024 Ford Ranger change?

The 2024 Ford Ranger is two inches bigger and two inches longer than it was before in terms of size.

2. Which engine will power the Ford Ranger in 2024?

The 2.3-liter turbo-four in the 2024 Ford Ranger produces 270 horsepower and 310 pound-feet of torque.

3. How much will the Ford Ranger 2024 cost?

The price of the Ford Ranger 2024 ranges from P1,259,000 to P1,955,000, depending on the variants.

4. How many colors will the Ford Ranger 2024 be available?

The Ford Ranger 2024 will be available in 4 colors: Absolute Black, Arctic White, Code Orange, and Conquer Gray.

 

₱ 1,213,000 - ₱ 1,910,000

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