Meet, Michael Breen, Ford Philippines’ new managing director

Updated Apr 28, 2021 | Same topic: Automotive Industry Updates

Ford Philippines has a new chief effective June 1.

Ford Philippines will have a new managing director that’s set to continue the car brand’s momentum in the local market. Ford Motor Company appointed Michael “Mike” Breen to be Ford Philippines’ managing director effective June 1.

Breen replaces PK ‘Uma’ Umashankar who has led the blue oval brand in the Philippines for almost two years. Umashankar has been appointed as the director of Ford Customer Service Division, International Markets Group (IMG).  

Breen is currently the managing director of Ford Asia Pacific Direct Markets (APDM). Aside from maintaining Ford’s momentum in the Philippines, Breen is said to sustain the success of the car brand’s vehicle lineup as well as to further enhance the ownership and aftersales experience for Ford customers.    

Ford PH new managing director Michael Breen

Ford PH new managing director Michael Breen

Breen has nearly three decades of working in Ford markets globally. He will relocate to Manila and will report directly to Ford ASEAN president Yukontorn ‘Vickie’ Wisadkosin. Wisadkosin said in a statement that he is confident that Breen can further improve Ford’s market presence in the Philippines.  

“Mike brings with him a wealth of experience gained from close to three decades of working in Ford markets all over the world. As APDM country lead complemented by his extensive expertise in dealer relations, marketing, and sales operations, I am confident that Mike’s leadership in the Philippines, together with our dealer partners, will help us improve customer experience to further grow the Ford brand in the market,” said Wisadkosin.

Breen joined Ford in 1993 as a customer service representative in Ford North America. He then worked his way up the corporate ladder while doing marketing and sales roles. One of the highlights of Breen’s career in Ford is he led the launch and execution of a groundbreaking partnership with Home Shopping Network, which is said to help increase the car brand’s leads and sales.    

Ford Ranger Raptor front profile shot

Ford Ranger Raptor

In 2016, Breen was appointed Truck and SUV Launch Manager in Ford Asia Pacific based in Shanghai, China. He facilitated the integration among teams in Marketing Communications, Media Communications, Truck, and various Asia Pacific markets to support the launch of the Ranger Raptor in 2018. Then in 2018, Breen moved to Bangkok, Thailand, and took the role of Marketing Communications Launch Manager for Ford Asia Pacific Operations. 

Ford Ranger FX4 Max front profile shot

Ford Ranger FX4 Max

Looking at his resume, Breen is no stranger to Ford trucks and SUVs, which he could use to his advantage in the Philippine market. The Ranger and the Everest are two popular Ford models in the local market. Breen’s appointment could also hint that Ford is preparing for the launch of the all-new Ranger and Everest in the coming years since these two models are due for an extensive update.

Visit Philkotse.com for more of the latest automotive news.

Know more about Ford Ranger 2024

Ford Ranger

The 2024 Ford Ranger is a 4x4 or 4x2 pickup truck. It is the latest version of the said model, and as of its launch in the Philippine market, it has a total of six different variants.

These are the top-spec Wildtrak 4x4, Wildtrak 4x2, Sport 4x4, Sport 4x2, XLT 4x2, XLS 4x2 AT, XLS 4x2 MT, and the entry-level XL 4x4. As of 2024, prices for these trims range from Php 1,259,000 to Php 1,955,000.

Under the hood of the new Ranger are two different diesel mills. For the Wildtrak 4x4, it uses a 2.0-liter biturbo that can churn out 210 horsepower and 500 Nm of torque. It is also the sole trim that uses a 10-speed automatic tranny.

The rest of the all-new Ranger then gets a 2.0-liter turbodiesel that can produce up to 170 horsepower and 405 Nm of torque. Only the XLS 4x2 and the XL 4x4 may come with a six-speed manual. The other non-biturbo trims then use a six-speed automatic.

Size-wise, the all-new 2024 Ranger is 5,370mm long, 1,918mm wide, and 1,884mm in height. They also offer a wheelbase length of 3,270mm and a ground clearance of 235mm.

Locally, the 2024 Ford Ranger faces the Toyota Hilux, Nissan Navara, Mitsubishi Strada, Isuzu D-Max, Mazda BT-50, etc.

The Ford Ranger Wildtrak 4x4 | Philkotse Features

>>> New and used Ford Ranger 2024 for sale in the Philippines

Ford Ranger Exterior

Depending on the variant, the all-new Ranger is equipped with LED headlamps and LED taillights. It also gets LED front fog lamps, as well as LED daytime running lamps. On the top-spec Wildtrak 4x4, its headlamps are adaptive Matrix LED headlamps. 

Most trims except the XLS 4x2 and XL 4x4 also come with power-folding and power-adjustable side mirrors, a bedliner, roof rails, rain-sensing wipers, and an easy-lift tailgate. All do come with front and rear mud flaps.

>>> Read more information about the Ford Ranger: 

Ford Ranger Launch

The all-new 2024 Ford Ranger is the fourth-generation version. It was developed by Ford Australia, and the production for the said model started in Thailand in 2022. 

Locally, the all-new Ranger will debut locally in July 2022. As of its launch, it has a total of seven different trims. 

Ford Ranger Interior

At the most, the new Ranger can seat up to five occupants. The higher-spec trims of this model also get a dual-zone automatic climate control system, smart entry, a push-to-start button, and an auto-dimming rearview mirror, among others. 

Only the Wildtrak variants get the Wildtrak-style decorations for their leather and synthetic leather seats. The mid-spec Sport seats are wrapped with the same material, though the entry-level XLT, XLS, and XL get fabric seats.

The front seats for the Wildtrak are also power-adjustable. Most variants except the XLS and XL then come with a center folding armrest for their rear bench seats. 

Technology & Safety Features

For entertainment, the Wildtrak trims come with a 12-inch touchscreen, while the rest get a smaller 10-inch headunit. All do come with Sync 4 software, as well as wireless Apple CarPlay and Android Auto connectivity. The Ranger then gets a total of six speakers, except for the XL trim which comes with four.

For safety, all trims get anti-lock braking and ISOFIX child seat anchors. Only the 4x4 trims, however, get hill-descent control. All variants except the XL also come with hill launch assist and rollover mitigation. 

The Wildtrak variants then come with seven airbags, whereas the rest get six airbags. The only trim that doesn't have electronic stability is the XL. 
Regarding driver assist features, only the top-spec Wildtrak 4x4 gets an automatic emergency braking system, adaptive cruise control, lane departure warning, lane keep assist, blind-spot monitoring, rear-cross traffic alert, a 360-degree camera, evasive steering, etc.

The mid-spec models like the Sport and Wildtrak 4x2 do come with cruise control.

Platform & Chassis

The latest version of the Ranger uses the ladder-frame T6 platform. Currently, it shares this with the Ford Bronco, Ford Everest, and the Volkswagen Amarok. 

For the front, this pickup truck uses a double-wishbone-type suspension. It then gets leaf springs for the rear. Only the Wildtrak models come with disc brakes all around. The rest then come with a front disc brake and a rear drum brake.

Only the 4x4 trims come with an electronic locking rear differential. These are the Wildtrak 4x4, Sport 4x4, and the XL 4x4. 

For wheels, the XLT uses a 17-inch alloy set, while the XLS gets a 16-inch alloy set. Only the entry-level XL gets a 16-inch steel set. In turn, the Wildtrak and Sport trims ride on an 18-inch alloy set. 

Ford Ranger Engine & Drivetrain

​​​​​​​​​​​​​​

The 2024 Ford Ranger has two different engine options. For the Wildtrak 4x4, it utilizes a 2.0-liter biturbo diesel that can produce up to 210 horsepower and 500 Nm of torque. It is also the only variant that gets a 10-speed automatic.

The rest meanwhile, uses a 2.0-liter single turbo diesel mill. At maximum, this four-banger is good for 170 horsepower and 405 Nm of torque. This engine is then paired with a six-speed automatic tranny, or a six-speed manual gearbox. 

Ford Ranger 2024 Price List

Let's check out the Ford Ranger 2024 price in September in the Philippines.

Variants  Price
Ford Ranger 2.0 Turbo XL 4x4 MT ₱1,259,000
Ford Ranger 2.0 Turbo XLT 4x2 AT ₱1,389,000
Ford Ranger 2.0 Turbo Sport 4x2 AT ₱1,504,000
Ford Ranger 2.0 Turbo Wildtrak 4x2 AT ₱1,614,000
Ford Ranger 2.0 Turbo Sport 4x4 AT ₱1,624,000
Ford Ranger 2.0 Turbo Wildtrak 4x2 AT (Snowflake White Pearl) ₱1,629,000
Ford Ranger 2.0 Bi-Turbo Wildtrak 4x4 AT ₱1,940,000
Ford Ranger 2.0 Bi-Turbo Wildtrak 4x4 AT (Snowflake White Pearl) ₱1,955,000

Ford Ranger 2024 FAQs

1. In terms of size does the 2024 Ford Ranger change?

The 2024 Ford Ranger is two inches bigger and two inches longer than it was before in terms of size.

2. Which engine will power the Ford Ranger in 2024?

The 2.3-liter turbo-four in the 2024 Ford Ranger produces 270 horsepower and 310 pound-feet of torque.

3. How much will the Ford Ranger 2024 cost?

The price of the Ford Ranger 2024 ranges from P1,259,000 to P1,955,000, depending on the variants.

4. How many colors will the Ford Ranger 2024 be available?

The Ford Ranger 2024 will be available in 4 colors: Absolute Black, Arctic White, Code Orange, and Conquer Gray.

 

₱ 1,213,000 - ₱ 1,910,000

Explore