Nissan's structural changes could affect our region in a good way

Updated Oct 02, 2020 | Same topic: Automotive Industry Updates

ASEAN countries are now grouped with Nissan’s home market of Japan.

Nissan announced that it will be implementing big changes via the Nissan NEXT transformation plan. The said plan involves transforming its regional structure with the hopes to become a leaner, yet more sustainable company.

This will also enable the Japanese car brand to distribute its new technologies, as well as new models more effectively to more markets.

A picture of the Nissan building in Yokohama.

Hopefully, the local market will get easier access to newly developed Nissan tech

To implement the Nissan Next, the company will be revamping its operations in several regions. This includes fusing Japan with several ASEAN markets, where the Philippines falls into, to form the new Japan-ASEAN region.

This echoes the “Leader-Follower” scheme that the Renault-Nissan-Mitsubishi Alliance is working on adopting. For the Japan-ASEAN region, Nissan’s home market of Japan will be the “Leader” or the reference for all the markets within the aforementioned region.

Note that this is the first time ever that an automotive company has grouped the Philippine market together with the Japanese market. As such, we are speculating that the Philippines will have better chances of getting Nissan models that are historically exclusive to Japan. While this is just a theory for now, the thought of the Philippine market getting a model like the Nissan March, Nissan Fugue, and many other interesting models is a very exciting thought.

Assigned to lead the Nissan NEXT initiative for the Japan-ASEAN region is executive vice president Asako Hoshino.

Other regions that will be formed by the Nissan NEXT transformation plan includes Africa, the Middle East, India, and Oceania to form AMIEO. China and the Americas will also stand as their own regions.

>>> Related: You may now experience Nissan’s new branding in its revamped website

A picture of the current Nissan Skyline sedan.

If you have time, check out the Nissan Japan website where you'll see a lot of interesting Nissan models

The said regions will also be getting new leadership as well with Gianluca De Ficchy assuming the role of chairman of AMIEO. Yutaka Sanada, the current vice president and head of Asia and Oceania will take the lead in the said market’s transition into the newly formed regions.

With these significant changes, Nissan is hoping to become more innovative, and more transparent. If you want to stay updated with regards to the Nissan NEXT transformation plan and how it’ll change our region, keep reading here on

Know more about Nissan


<p>Looking for a convenient way to browse Nissan automobiles online? offers the widest selection of available Nissan cars in the Philippines today. You may also enjoy exciting promos and deals, as well as get the most updated Nissan price list in the Philippines today. Also, know the latest news, reviews, and information about your favorite Nissan vehicle.</p>

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar is a graduate of AB English with previous experience working as a freelance writer for varied internet publications in-between his former stints in the Pharmaceutical Industry, and later as a First Aid Provider and Training Staff at the Iligan City Disaster Risk Reduction and Management Office.

Since childhood, Cesar has been keenly interested in cars. He has learned the ins and outs of these marvelous vehicles and is a competent amateur mechanic who is keen on sharing his knowledge.

Cesar is perceptive of car culture in general – not only in the Philippines but in global regard, as well. His knowledge ranges from the prevalent stories and trends among car enthusiasts around the world, to closely following the latest local and international developments in the automotive industry.

View more