Amid global crisis, Rolls-Royce said next Ghost will be less luxurious

Updated Jul 28, 2020 | Same topic: Automotive Industry Updates

The second-generation model will be revealed in the next few months.

As the entire world’s economy buckles from the effects of the COVID-19 pandemic, many industries are adjusting in order to meet the needs of the current conditions. For the automotive industry, some car brands have started to streamline model lineups by discontinuing certain models in certain markets.

Like those brands, it appears that the luxury carmaker, Rolls-Royce, is making its adjustments with its impending launch of the next-generation Ghost.

The new Rolls-Royce Ghost will debut sometime in the third quarter of 2020, and it marks the 116th year of its continuous existence. As we’ve said, however, it appears that there will be some changes made to the Ghost to make it more viable in the present market conditions today.

A picture of the concept art for the new Ghost

The roofline of the upcoming Rolls-Royce Ghost

According to an open letter released by Rolls-Royce, it appears that the new Ghost will be minimalist in design. This of course was supported by the company’s Chief Executive Torster Muller-Otvos who said this about their clients:

“We found that these clients are showing a marked tendency towards luxury objects that celebrate reduction and restraint – that don’t shout, but rather, whisper.”

In the entirety of Rolls-Royce’s history, this will be the first time that such a shift will happen. But alas, the company will always continue driving forward, despite the fast looming, and numerous constraints of the global automotive market today.

Despite this, the upcoming Ghost will still exhibit “design purity,” and will be innovative, all the while eschewing “unnecessary embellishments and overt complication.” As such, we’re still certain that the minimalist design that the new Ghost will still be a sight to behold, and there’s also no doubt that the car will still have that characteristic Rolls-Royce grunt.

A picture of the hood of a Rolls-Royce

Yes, it looks like it will still be getting the brand's signature hood ornament.

After all, the company has found that many current Ghost owners actually like to drive the said model themselves, because a V12 will always be a hoot to drive in any shape or form be it a luxury car like the Ghost. For the latest automotive news, keep yourself updated here on Philkotse.com.

Know more about Rolls-Royce Ghost 2024

Rolls-Royce Ghost

The Rolls-Royce Ghost is the British brand’s second four-door luxury sedan that follows the Phantom. Although it is remarkably smaller than the other models in the lineup, it still embodies the Rolls-Royce brand essence with the iconic Spirit of Ecstasy ornament standing proudly front and center of the bonnet. The exceptional luxury car is known as one of the best vehicles in the world, for good reason. Crafted without any compromises and built-in comfort, the driver-friendly luxury sedan is decked in the highest quality materials coupled with safety-oriented technological features such as a 9.2-inch head-up display and night vision. In true Rolls-Royce fashion, it also features the trademark magic carpet ride experience in all variants of the Ghost. Locally offered are two variants which are the Rolls-Royce Ghost V12 AT and the Rolls-Royce Ghost Extended Wheelbase V12 AT. Both are powered by a 6.6L Twin-turbo V12 gasoline engine paired with an 8-speed automatic transmission.

>>> New and used Rolls-Royce Ghost 2024 for sale in the Philippines

Rolls-Royce Ghost Launch

The Rolls-Royce Ghost was first introduced globally in April 2009. A couple of years later, the extended wheelbase variant was added to the lineup. The second-generation Ghost II Series was launched locally in March 2015 during the opening of Rolls-Royce Motor Cars Manila’s dealership.

Rolls-Royce Ghost Exterior

The Rolls-Royce Ghost follows the brand’s design philosophy of simplicity and luxury. From its previous generation, the II Series model came with a redesigned front fascia flanked with LED headlamps with anti-glare technology. The grille decked in chrome is now taller and complemented by re-sculptured front bumpers that create a dominant yet elegant face.

Its hood also received an update on the wake channel that is derived from the Spirit of Ecstasy ornament which is angled forward further. Completing the look are 21-inch alloys.

Rolls-Royce Ghost exterior

Rolls-Royce Ghost rear end

The Rolls-Royce Ghost follows the brand’s design philosophy of simplicity and luxury.

Rolls-Royce Ghost Interior

Inside, the Ghost embodies a typical Rolls-Royce in a modern fashion. Passengers can expect the utmost pampering amid premium materials in the spacious cabin. Seats are wrapped in hand-stitched full-grain leather, which has been also redesigned and furnished with electronically adjustable thigh supports. It is the same type of leather used in its bigger sibling, the Phantom, but with a modified treatment to get the natural grain texture of the leather.

The signature Rolls-Royce clock and the instrument dials are trimmed with matte chrome centers, three-dimensional chrome edges, and polished metal chaplets displaying the brand’s precision for curated details.

rolls royce ghost interior

rolls royce ghost seating

Inside, the Ghost embodies a typical Rolls-Royce in a modern fashion.

Technology & Safety Features

The Rolls-Royce Ghost is equipped with two 9.2-inch screens, one of which is for infotainment while the other one is the head-up display. The Multi Information Display comes with a Trip Computer, radio and CD player, and a Bespoke Audio System with 18 speakers. For the driver’s convenience, the infotainment system comes navigation-ready.

In terms of safety, the Ghost is furnished with the bare necessities including an Anti-lock Brake System (ABS) with Electronic Brake Force Distribution and Brake Assist, Immobilizer, Stability Control, and Front and Rear parking sensors. An advanced feature that is also a standard among Rolls-Royce vehicles is the Night Vision system which comes with pedestrian and animal recognition. Adding to the drive convenience are a push start button and cruise control.

Platform & Chassis

The 4-door 5-seater luxury sedan rides on the F01 platform similar to the latest BMW models. Like the rest of the British brand’s lineup, the Ghost features the signature Rolls-Royce "magic carpet ride" adaptive suspension. The second-generation model comes with an enhanced version with new hydraulic rear axle bearings and front and rear struts. Stopping power comes from ventilated discs all around.

Engine & Drivetrain

Under the hood of the Rolls-Royce Ghost is a 6.6-liter twin-turbo V12 gasoline engine mated to an eight-speed ZF automatic transmission. It produces a powerful 570 hp and 820 Nm of torque and sends power exclusively to the rear wheels.

Rolls-Royce Ghost 2024 Price List

Let's check out the Rolls-Royce Ghost 2024 price in September in the Philippines.

Variants  Price
Rolls-Royce Ghost Extended Wheelbase V12 AT PRICE ON REQUEST
Rolls-Royce Ghost V12 AT PRICE ON REQUEST
Rolls-Royce Ghost Black Badge AT PRICE ON REQUEST
 

Price available upon request

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Cesar G.B. Miguel

Cesar G.B. Miguel

Author

Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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