Amid global crisis, Rolls-Royce said next Ghost will be less luxurious

Updated Jul 28, 2020 | Same topic: Automotive Industry Updates

The second-generation model will be revealed in the next few months.

As the entire world’s economy buckles from the effects of the COVID-19 pandemic, many industries are adjusting in order to meet the needs of the current conditions. For the automotive industry, some car brands have started to streamline model lineups by discontinuing certain models in certain markets.

Like those brands, it appears that the luxury carmaker, Rolls-Royce, is making its adjustments with its impending launch of the next-generation Ghost.

The new Rolls-Royce Ghost will debut sometime in the third quarter of 2020, and it marks the 116th year of its continuous existence. As we’ve said, however, it appears that there will be some changes made to the Ghost to make it more viable in the present market conditions today.

A picture of the concept art for the new Ghost

The roofline of the upcoming Rolls-Royce Ghost

According to an open letter released by Rolls-Royce, it appears that the new Ghost will be minimalist in design. This of course was supported by the company’s Chief Executive Torster Muller-Otvos who said this about their clients:

“We found that these clients are showing a marked tendency towards luxury objects that celebrate reduction and restraint – that don’t shout, but rather, whisper.”

In the entirety of Rolls-Royce’s history, this will be the first time that such a shift will happen. But alas, the company will always continue driving forward, despite the fast looming, and numerous constraints of the global automotive market today.

Despite this, the upcoming Ghost will still exhibit “design purity,” and will be innovative, all the while eschewing “unnecessary embellishments and overt complication.” As such, we’re still certain that the minimalist design that the new Ghost will still be a sight to behold, and there’s also no doubt that the car will still have that characteristic Rolls-Royce grunt.

A picture of the hood of a Rolls-Royce

Yes, it looks like it will still be getting the brand's signature hood ornament.

After all, the company has found that many current Ghost owners actually like to drive the said model themselves, because a V12 will always be a hoot to drive in any shape or form be it a luxury car like the Ghost. For the latest automotive news, keep yourself updated here on Philkotse.com.

Know more about Rolls-Royce Ghost

Rolls-Royce Ghost

The Rolls-Royce Ghost is the British brand’s second four-door luxury sedan that follows the Phantom. Although it is remarkably smaller than the other models in the lineup, it still embodies the Rolls-Royce brand essence with the iconic Spirit of Ecstasy ornament standing proudly front and center of the bonnet. The exceptional luxury car is known as one of the best vehicles in the world, for good reason. Crafted without any compromises and built in comfort, the driver-friendly luxury sedan is decked in the highest quality materials coupled with safety-oriented technological features such as a 9.2-inch head up display and night vision. In true Rolls-Royce fashion, it also features the trademark magic carpet ride experience in all variants of the Ghost. Locally offered are two variants which are the Rolls-Royce Ghost V12 AT and the Rolls-Royce Ghost Extended Wheelbase V12 AT. Both are powered by a 6.6L Twin-turbo V12 gasoline engine paired with an 8-speed automatic transmission.

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Cesar G.B. Miguel

Cesar G.B. Miguel

Author

Cesar is a graduate of AB English with previous experience working as a freelance writer for varied internet publications in-between his former stints in the Pharmaceutical Industry, and later as a First Aid Provider and Training Staff at the Iligan City Disaster Risk Reduction and Management Office.

Since childhood, Cesar has been keenly interested in cars. He has learned the ins and outs of these marvelous vehicles and is a competent amateur mechanic who is keen on sharing his knowledge.

Cesar is perceptive of car culture in general – not only in the Philippines but in global regard, as well. His knowledge ranges from the prevalent stories and trends among car enthusiasts around the world, to closely following the latest local and international developments in the automotive industry.