When Lamborghini launched the Urus midsize luxury crossover in 2017, a lot of people thought that just like the other Lamborghini SUV/crossover attempts, it would flop. There was the LM002, which was supposed to become a military vehicle, or a more luxurious Hummer. The LM002 of course didn’t last long, and it didn’t fly off the shelves like its contemporary Lamborghini siblings.
Just like the familiar tale of the Lamborghini itself, however, the Lamborghini Urus became a dark horse in the world of luxury crossovers. In just under two years, the Italian carmaker already rolled out its 10,000th car, which of course came with very special features.
Here it is, the 10,000th Urus
Do note that with its 10,000th car, the Urus is now fast becoming a best-seller similar to the likes of the Lamborghini Gallardo, which sold 14,022 from 2003 to 2013, and the Lamborghini Huracan, which hit the 14,000-mark in five years since its release. Now, the Urus achieved the 10k production mark in just under two years, so it's arguably one of the fastest-selling Lamborghinis. Again, it echoes the story of Lamborghini itself, the underdog, which eventually dominated the scene.
With regards to the 10,000th Urus, it will be delivered to a customer in Russia. And as we’ve said, it features a lot of carbon fiber. It’s also matte black in color, features a two-tone interior, and of course, it’s powered by a 4.0-liter twin-turbo V8 found on the regular Urus, which could produce up to 641 horsepower.
Lamborghini employees thoroughly inspecting the Urus
>>> Related: 2021 Lamborghini Urus Pearl Capsule lets you play with color
Surprise surprise, this engine was also a huge point of contention for many Lambo fans at the time simply because it lacked several cylinders. It wasn’t the signature Lambo V12, nor was it the proven V10 found on the Huracan and the Gallardo. Instead, this is actually a modified Audi V8. Regardless, the said engine actually pulled through for the Urus. Also, it’s actually a very reliable engine, which has proven to be a very suitable power plant for a roomy, muscular, and capable crossover.
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Know more about Lamborghini Urus 2024
The Lamborghini Urus 2024 is a midsize luxury crossover SUV from the Italian supercar manufacturer. It is available in the Philippines in two variants with a negotiable price of Lamborghini Urus 2024 Philippines depending on the dealership. Under the hood, this SUV is powered by a 4.0-liter V8 gasoline engine capable of generating 641 horsepower and 850 Nm of torque. It is connected to an 8-speed automatic transmission, sending power to all four wheels (AWD). This powertrain has a top speed rated at 305 km/h and an acceleration
Dimensions-wise, the Urus spans 5,112 mm in length, 2,016 mm in width (2,181 mm including mirrors), and 1,638 mm in height, with a ground clearance of 3,003 mm. In the local market, this Lamborghini SUV is competing against the likes of the Porsche Cayenne, Audi RS Q8, and Aston Martin DBX.
>>> New and used Lamborghini Urus 2024 for sale in the Philippines
Lamborghini Urus Launch
The Lamborghini Urus 2024 concept was initially unveiled at the Beijing International Automotive Exhibition in 2012. In the same year, it was also previewed at the Pebble Beach Concours dÉlegance. Its name was derived from “aurochs”, an extinct large wild cattle that roamed North Africa, Europe, and Asia.
On December 4, 2017, the Lamborghini Urus was introduced at their headquarters in Sant’Agata, Bolognese.
In 2018, The Lamborghini Urus officially entered the Philippines market through a successful grand launch at the Okada Manila in Paranaque City. It was headed by PGA Cars, Inc., the official local distributor of Lamborghini Philippines automobiles.
Lamborghini Urus Exterior
All vehicles in the Lamborghini Urus series measure 5,112mm long, 2.016mm wide, and 1,638mm tall. On the road, it exudes a superb road presence not because it carries the Lamborghini brand, but of notable features such as the LED headlights with Y-shaped LED daytime running lights, rain-sensing wipers, four-zone automatic climate control, LED tail light clusters, quad mortar pipes, an aerodynamically-designed rear splitter, an optional panoramic roof or roof rail, and distinctly-wide wheel arches that encases the massive 21-inch alloy wheels.
Lamborghini Urus Interior
The contemporary luxury extends to the interior of the Lamborghini Urus as it is fitted with premium materials and features. The driver and four passengers will adore the ergonomically designed center console with jet-fighter flap, a 12.3-inch digital instrument cluster, comfortable sport seats, a multi-function steering wheel, auto-dimming rearview mirror, ambient lighting, and three TFT screens.
To upgrade your riding experience, the interior can be customized. You may choose from different tones of Alcantara, leather, aluminum, wood, or carbon fiber to create a distinct vibe.
Technology & Safety Features
The Lamborghini Urus Philippines is fitted with the Lamborghini Infotainment System. It comes with a dual touchscreen, AM/FM radio, MP3, auxiliary, and Bluetooth connectivity.
In terms of safety, this super SUV is equipped with six airbags, a rearview camera, an automatic high beam, forward collision avoidance with auto braking, front and rear park sensors, blind-spot monitoring, vehicle exit alert, traffic sign recognition, and more.
Lamborghini Urus Platform & Chassis
The Lamborghini Urus utilizes the VW MLBevo platform. It is fitted with 440mm carbon-ceramic brakes at the front and 370mm carbon-ceramic brakes at the rear.
Engine & Drivetrain
The Lamborghini Urus and the Lamborghini Urus Pearl Capsule is a front-engine, four-wheel-drive SUV. Both run using the same 4.0-liter Twin-turbo V8 engine mated with an eight-speed automatic transmission that can produce 641 horsepower with 850 Newton meters.
Based on the global model, the available colors for the Lamborghini Urus are Nero Noctis, Giallo Auge, Bianco Monocerus, Nero Helene, Blu Astraeus, Bianco Icarus, Grigio Lynx, Blu Eleos, Grigio Nimbus, Rosso Mars, and Rosso Anteros.
The Lamborghini Urus is one of the most powerful luxury SUVs numbers-wise even when compared to rivals such as the Audi RS Q8 and Aston Martin DBX.
Lamborghini Urus 2024 Price List
Let's check out the Lamborghini Urus 2024 price in the Philippines.
| Variants | Price |
|---|---|
| Lamborghini Urus 4.0 L | Price on request |
| Lamborghini Urus S | Price on request |
Lamborghini Urus Pros & Cons
Pros
- Sharp styling
- Responsive driving experience
- Appealing interior finish
Cons
- Expensive maintenance
- Just an okay off-roader as compared to rivals
- Tough price tag
Lamborghini Urus FAQs
1. How many seater does the Lamborghini Urus 2024 have?
The Lamborghini Urus is a 5-seater crossover.
2. What are the dimensions of the Lamborghini Urus?
Urus dimensions are 5,112mm long, 2,016mm wide and 1,638mm in height.
3. Is Lamborghini Urus allowed in the Philippines?
Yes, it is. In the Philippines, Urus has one variant available.
4. Is Lamborghini Urus a good car?
Yes, it absolutely is. The Lamborghini Urus is a luxury car, equipped with safety systems and modern technology.
5. Does Urus 2024 have a reverse camera?
Yes, it does. With the reverse camera, you can see what is behind the car on the screen.
Price available upon request
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